I always worry that when it comes to preventing childhood obesity, food companies that make junk foods for kids are stuck. They must continue to increase sales every quarter in order to please stockholders. This requirement forces them to engage in contradictory activities. Take a look at what Parke Wilde, a professor at Tufts, has to say on his blog about Kellogg’s new Froot Loops cereal straws and decide for yourself.
Next public appearance
I’m giving the keynote address at this organization’s Real Food Innovator Awards Gala.
It’s from 6:30 to 10:30 p.m. at Whittemore House, 1526 New Hampshire, NW