My friend Michele Simon, author of Appetite for Profit, is now working for the Marin Institute, which describes itself as “alcohol industry watchdog.” She sends along a copy of the Institute’s new report on alcohol and energy drinks. In case you were wondering what’s in all those energy and sports drinks, why manufacturers want to add alcohol to them, and what their hazards are, especially to young adults, check this out. I think the drinks taste pretty bad on their own and the alcohol covers the taste, but this report lays out how the manufacturers deliberate target young adults for marketing campaigns that suggest mixing them with alcohol. The report covers the other ingredients in these drinks, things like guarana, ginseng, and–my favorite–taurine, an amino acid essential for cat reproduction.
Next public appearance
This is a conversation about 101 Classic Cookbooks, 501 Classic Recipes (Rizzoli Books, 2013), with Clark Wolf, Marvin Taylor (curator NYU Fales Library), Rose Levy Beranbaum (author, The Cake Bible), and Madhur Jaffrey (actor and author). 7:30 p.m. 92ndY Tribeca, 200 Hudson St, Price $15, RSVP: here