The New York Times has just caught up with the study demonstrating that 3 to 5 year old kids prefer foods in McDonald’s wrappers even when foods in plain wrappers also come from McDonald’s (see my previous post on McDonald’s). Advertising Age, however, has quite another interpretation of this research: bad science (“small sample, obvious agenda”). My favorite part of the Advertising Age story is the advice given to McDonald’s by an expert in damage control. “One good way to handle it, he said, would be to plant some experts or scientists on TV to debunk the study, rather than offer up McDonald’s own executives.”
Right–let’s spin the best science money can buy. Give McDonald’s credit for handling this “crisis” without resorting to such tactics.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”