by Marion Nestle
Oct 21 2007

No end to supersizing

Here’s Lisa Young’s MSNBC summary of her latest observations of what fast food chains are doing about portion sizes–the same or bigger, in a word. If you want to read the article on which it’s based, look under Publications. Enjoy (?)

Comments

  • Anton
  • October 22, 2007
  • 1:53 pm

Nice strategy presented here.

Any evidence that it actually works in helping obese people lose weight?

Will encouraging fast-food restaurants to sell smaller portions help stem obesity? White Castle sells ‘appropriately’ portioned hamburgers. They’re delightfully small by nutritionist’s standards. Except people buy them by the dozen.

TGI Friday’s also experimented by offering smaller, lower-cost entrees. Customers liked them, but began ordering desserts more and more often.

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