Dec 29 2007

Coca-Cola is promoting exercise!

Coca-Cola is announcing its new partnership with ExerciseTV. The press statement explains: “Coca-Cola continues to make great strides in educating the public about the importance of exercise, and how its broad range of products can benefit health-conscious consumers.” This must be part of Coke’s new strategy as a wellness company (see previous comments on the “Pomegranate-Blueberry” drink and Minute Maid Orange Juice). What do we think of this?

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[...] Coca-Cola is promoting exercise! [...]

We? We think Coke should switch to cane sugar (from HFCS).

We also think that Coke is saying that their product makes people fat; why else partner with ExerciseTV?

Big whoop. All the exercise in the world is not going to prevent the one-two punch of excess insulin (from the glucose in HFCS) and excess triglycerides) from the fructose.

P.S. @ Jack – cane sugar is almost biochemically identical to HFCS – it breaks down in your body to 50% glucose and 50% fructose. HFCS is 45% fructose and 55% glucose, or maybe I have those numbers switched. Anyway, it is roughly half and half.

The (legitimate) demonization of HFCS has had as an unfortunate side effect the erroneous idea that cane sugar is a healthier alternative.

  • j
  • December 31, 2007
  • 4:22 am

sure, exercise! but for heaven’s sakes, don’t stop drinking our coke!!! oh no! in fact, while you’re exercising, you’re gonna get mighty thirsty. so here’s our new slogan: “have a coke and a sit-up!” nice ring to it, eh? btw, migraineur, i’d rather have good ole (raw) cane sugar than (genetically-modified) high fructose corn syrup ANY day!!!!!

J – if you prefer raw cane sugar to HFCS, that’s your prerogative. But please don’t persuade yourself that it is any better for your health. Raw cane sugar may have a few trace minerals, but not enough to offset the elevated insulin (from the glucose) and elevated triglycerides (from the fructose).

  • j
  • December 31, 2007
  • 6:32 pm

insulin schminsulin. nestle covers the subject (i forget which of her books), and i agree with her. i’m not worried about insulin. were i to eat several pounds of pasta, or cane sugar, sure. but i don’t. so there. meanwhile, i’ll eat my sugar like they did in my grandma’s day. and in her grandma’s day. and…

My point is that HFCS and cane sugar are virtually identical once your body has broken them down. I’m not sure I understand why you think one is benign and the other is not. Can you say more?

  • j
  • December 31, 2007
  • 8:52 pm

benign? never used that word. first of all, as i implied, most of the corn in the u.s. is genetically modified. unless all that hfcs you’re eating is organic, you’re eating frankenfoods (and implicitly supporting the practice). secondly, if you like hfcs in your coffee or tea (one cube or two?) or on your oatmeal or in your lemonade, fine! but i like the taste of real cane sugar, and so have people throughout the world throughout the ages. people have done just fine before hfcs was ever invented. taste, yes taste is an important part of the experience of food. i suppose if you’ve grown up all your life eating hfcs and corn syrup solids and corn syrup, then you probably think it’s fine. more power to you. you say cane sugar and hfcs are virtually identical once your body has broken them down. well, let’s just say that’s true. is that the be all and end of of food, what it is “broken down to”? if that’s how you evaluate food, well, ok, but i consider food in a vastly different way.

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