Coca-Cola is promoting exercise!

Coca-Cola is announcing its new partnership with ExerciseTV. The press statement explains: “Coca-Cola continues to make great strides in educating the public about the importance of exercise, and how its broad range of products can benefit health-conscious consumers.” This must be part of Coke’s new strategy as a wellness company (see previous comments on the “Pomegranate-Blueberry” drink and Minute Maid Orange Juice). What do we think of this?