Comments on: McDonald’s latest advertising venue: report cards http://www.foodpolitics.com/2007/12/mcdonalds-latest-advertising-venue-report-cards/ Sat, 11 Feb 2012 22:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What to Eat » Colbert on McDonald’s http://www.foodpolitics.com/2007/12/mcdonalds-latest-advertising-venue-report-cards/comment-page-1/#comment-10058 What to Eat » Colbert on McDonald’s Tue, 19 Feb 2008 20:55:10 +0000 http://www.foodpolitics.com/2007/12/06/mcdonalds-latest-advertising-venue-report-cards/#comment-10058 [...] to Alexandra Lewin for forwarding this link to the Colbert Report on McDonald’s report card gimmick. Interesting production values! « Teaching kids to eat real [...] [...] to Alexandra Lewin for forwarding this link to the Colbert Report on McDonald’s report card gimmick. Interesting production values! « Teaching kids to eat real [...]

]]> By: Fentry http://www.foodpolitics.com/2007/12/mcdonalds-latest-advertising-venue-report-cards/comment-page-1/#comment-10057 Fentry Thu, 13 Dec 2007 05:11:52 +0000 http://www.foodpolitics.com/2007/12/06/mcdonalds-latest-advertising-venue-report-cards/#comment-10057 In the NY Times article, the featured mother who protested worked in advertising herself. That was heartening. This campaign is nothing short of vile. How any educator allowed any company to brand the children's report cards is beyond me. Worse, the "sponsorship" only covered the costs of the sponsorship!; McDonald's only paid the school district for the report-card covers. Why do they need covers at all? Or can't the kids make some in art class or re-use a folder or binder, etc? It an exploitative, unnecessary raw-deal-- In the NY Times article, the featured mother who protested worked in advertising herself. That was heartening. This campaign is nothing short of vile. How any educator allowed any company to brand the children’s report cards is beyond me.

Worse, the “sponsorship” only covered the costs of the sponsorship!; McDonald’s only paid the school district for the report-card covers. Why do they need covers at all? Or can’t the kids make some in art class or re-use a folder or binder, etc?

It an exploitative, unnecessary raw-deal–

]]> By: Dorene http://www.foodpolitics.com/2007/12/mcdonalds-latest-advertising-venue-report-cards/comment-page-1/#comment-10056 Dorene Sun, 09 Dec 2007 01:03:10 +0000 http://www.foodpolitics.com/2007/12/06/mcdonalds-latest-advertising-venue-report-cards/#comment-10056 McDonald's did this when I was a kid in the 70s in Pittsburgh -- you could get a free hamburger or cheesegburger for every A in your report card. Heck, when our church youth group took a trip to New England, we all took our report cards with us and scored free hamburgers at every McDonald's we stopped at -- since they didn't bother to mark your report card once you'd received your free burgers. McDonald’s did this when I was a kid in the 70s in Pittsburgh — you could get a free hamburger or cheesegburger for every A in your report card.

Heck, when our church youth group took a trip to New England, we all took our report cards with us and scored free hamburgers at every McDonald’s we stopped at — since they didn’t bother to mark your report card once you’d received your free burgers.

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