Food Politics

At the moment, these agencies do not have the authority to order companies making contaminated foods to recall the unsafe products. They have to ask for voluntary recalls. Why? Because meat companies much prefer recalls to be voluntary. Now, the Food Marketing Institute, which represents and lobbies for food companies of all kinds, has broken with meat trade associations on this issue. Recall authority, it says, might help restore flagging consumer trust in the food supply. I’m glad they finally figured that one out.

The Department of Agriculture, apparently concerned about consumer confusion over what “natural” meat might be, is proposing to define the term. Right now, “natural” means minimally processed plus whatever the marketer says it means, and nobody is checking (I devote a chapter of What to Eat to explaining all this). This proposal, as the USDA explains, would be a voluntary marketing claim (“no antibiotics, no hormones”). The proposal is open for comment until January 28. Want to comment? Do that at this site.