Coca-Cola and Cargill have teamed up to start marketing the sweetener, Stevia, in countries that allow it, places like Brazil and China. Europe and the U.S. do not allow it as a food additive although the U.S. permits its use as a dietary supplement. The FDA says companies have not produced evidence that the substance is safe; it considers Stevia an “unsafe food additive” and any product containing it to be adulterated. The entry on Stevia in Wikipedia explains most of what all this is about. Concerns about the safety of Stevia have not stopped Coca-Cola from filing 24 patent applications or petitioning the FDA for approval. Interesting, no?
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”