Jan 24 2008

USDA’s new WIC standards: a great improvement!

Daniel from Ithaca writes about the USDA’s new nutritional standards for the WIC food packages for low-income pregnant women and children. He says, “it’s like I am on another planet,” meaning that he can’t believe that such good things are coming out of USDA, among them “More produce! Less juice! Less dairy! No full-fat milk! Dairy substitutes allowed! Fewer eggs! Whole grains! A greater emphasis on breastfeeding! He asks: Do you think that these changes, along with USDA’s hiring of Brian Wansink, will make for more straightforward Dietary Guidelines in 2010?

Thanks to Daniel for passing along this information. The WIC guidelines come out of a different part of USDA than the one that Brian Wansink heads but let’s hope that these changes–and his appointment–signal a new era in that agency, one that puts consumer interests first. One of Wansink’s jobs will be to oversee the appointment of USDA’s nominees to the 2010 Dietary Guidelines committee (the others come from the Department of Health and Human Services). Keep fingers crossed.

  • Fentry

    I thought you might be interested:

    Brian Wansink is featured in this new business bestseller I’ve been reading: “Influencer: The Power To Change Anything.”

  • John

    Thanks , Fentry for the tip. You must have read “Mindless Eating” by Wansink. I can’t believe the Bush Administration actually appointed ANYBODY like Wansink. That should be good for the country. fiddler175