Jan 14 2008

USDA seeks food industry action against obesity

According to Food Chemical News (this link may only be available to subscribers), the USDA is about to launch “Project M.O.M” (Mothers and Others and MyPyramid), a program that challenges food businesses to develop plans to counter childhood obesity through diet and activity. One problem: programs must be based on the Dietary Guidelines and MyPyramid. It will be interesting to see what they come up with. Stay tuned.


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It is going to be tough (okay, IMPOSSIBLE) for any business to develop plans to counter childhood obesity when MyPyramid encourages obesity. But I’m sure Big Food will be Up To The Challenge. Let’s the games begin!!!

Just restating what Jack said in a different way – when I’m confident that the USDA knows (or cares, not sure which) what causes obesity, I’ll be sure to get excited.

  • Fentry
  • January 15, 2008
  • 7:52 pm

Unfortunately, I can’t access the article–But will companies that make vegetarian foods be able to participate if their protein doesn’t come from meat or animal products?

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