The USDA has just issued a corporate challenge to food companies to “step up to help end childhood obesity by empowering the household gatekeeper to assist her in modeling a healthy lifestyle and by providing information to help her make healthy food choices for herself and her family.” How? Uh oh. By using MyPyramid. This may indeed be a challenge. Even nutritionists have trouble understanding how to use MyPyramid. USDA provides a long list of suggestions of ways food companies might use MyPyramid. These make me think we will have to wait and see whether such things as CDs in cereal boxes, placemats, and websites are able to use the Pyramid for real education rather than for marketing the companies’ products.