Consumers International and the International Obesity Task Force have just proposed a ban on global marketing of food to children that goes much further than the voluntary promises of food product companies like Kraft, Kellogg, and PepsiCo. The proposal calls for:
- No radio or TV advertising of junk foods (including beverages) from 6 a.m. to 9 p.m.
- No marketing of junk foods on social-networking Web sites and other forms of new media.
- No gifts and toys to promote junk foods.
- No use of celebrities to market junk foods.
- No use of cartoon characters to market junk foods.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”