The Wall Street Journal reports that sales of Coke and Pepsi and other top brands slipped last year by a percentage point or two. They can’t keep up in the face of rising commodity costs, prices, and the popularity of vitamin waters and sports drinks. The drop might seem like a blip but these companies have stockholders to please and are supposed to be growing and increasing their sales every quarter. So it’s no surprise that the WSJ is taking such a hard look at the declining bottom lines. Expect to see even more production of functional drinks, sweetened and not, and at higher prices, of course.
Next public appearance
My lecture is sponsored by the McCoy Family Center for Ethics and Society: ”Advocacy for Healthier Food Systems: From Clicks to Occupy.” 7:30 p.m. at Cubberley Auditorium. For more information, click here.