The Wall Street Journal reports that sales of Coke and Pepsi and other top brands slipped last year by a percentage point or two. They can’t keep up in the face of rising commodity costs, prices, and the popularity of vitamin waters and sports drinks. The drop might seem like a blip but these companies have stockholders to please and are supposed to be growing and increasing their sales every quarter. So it’s no surprise that the WSJ is taking such a hard look at the declining bottom lines. Expect to see even more production of functional drinks, sweetened and not, and at higher prices, of course.
Next public appearance
I’m going to do a talk (with slides) and sign copies of Eat Drink Vote, 6 to 8 p.m. The event is sponsored by CQ Roll Call and Hooks Books. It’s at Roll Call headquarters- 77 K Street NE, 8th floor. Public event. Register here.