Apr 19 2008

Fiji Water an eco-choice? And what’s with plastic water bottles?

Thanks to Hugh Joseph for forwarding this Brandweek article about Fiji water with a subject line saying, “You could never make this up.” Fiji Water, it seems, has a new $10 million ad “carbon negative, globally positive” campaign to explain its carbon neutrality. Hmmm. The last I heard, Fiji was about 8,000 food miles away and plastic bottles were causing all kinds of environmental problems.

And now it seems that plastic bottles are also causing health problems, particularly from leaching of the endocrine disrupter, bisphenol A. Canada is all set to ban this chemical in general and has just banned it from baby bottles. The FDA is under pressure to do the same or at least set limits for it. And Nalgene says it won’t use it anymore.

Maybe Fiji Water bottles don’t use polycarbonate plastics (with bisphenol A) but it looks like any bottled water needs some re-thinking, no?

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  • Sheila
  • April 20, 2008
  • 11:26 am

Sounds like anoher example of how companies can present almost any claim they want in advertising, and will do so until/unless somebody spends a lot of money, press, and legal time holding their feet to the fire.
I still want to know when and why our society decided we must wag a bottle of some beverage literally everywhere we go. What happened to drink some tap water when you get to your destination? Assuming your trip is not hours long through deserted territory where you could get stuck without supplies, can we not go brief periods of time without a drink in our hands?

[...] it seems, has a new 10 million ad ???carbon negative, globally positive??? campaign to explain its chttp://whattoeatbook.com/2008/04/19/fiji-water-an-eco-choice-and-whats-with-plastic-water-bottles/Claudia Zapata: Limit exposure to BPA San Antonio Express-News/KENS 5It’s in so many items — and it [...]

  • Love
  • June 13, 2008
  • 11:39 am

Definitely needs some re-thinking!

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