Apr 21 2008

Oh great. Let’s ask kids what they like to eat.

So the British food industry has this brilliant idea: let’s ask kids what they like to eat. And, presumably, give it to them. The plan is to host a one-day conference for this purpose. I’m truly astonished. I thought food companies already invested fortunes in finding out what kids like.  Junk food, mostly.  So let’s give them credit for at least raising the possibility of healthier options.  I, of course, have this old-fashioned idea that kids don’t innately know what’s good for them and should only be offered healthy foods, which won’t help food companies much.

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Well, it’s a typically British pragmatic start… there ARE healthy ways of preparing foods kids will eat. I’m sure chips (french fries) will be the number one answer. So go from there and show them a healthier way to eat a potato, etc etc. I’m actually pleased with the attempts of the Brits to offer healthier foods in schools – the whole Jamie Oliver battle to teach the cafeteria workers good nutrition.

  • Renata
  • April 23, 2008
  • 6:48 pm

I think they’ll make more money if they should ask the parents. Remember the chocolate and blue french fries, green and purple ketchup and blue and pink margarine? Apparently, these products were a result of research conducted on kids. So, did the kids get sick of them or did the parents refuse to buy them? I lean towards the parents not buying them. Either way, I’m glad they’re history!

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