Jun
29
2008
Eat, eat: a fourth meal and now “linner”
I subscribe to Advertising Age because its writers are right on top of food trends, the latest of which appears to be encouraging people to eat more often. Fast food chains, it seems, are pushing “Linner,” the eating occasion between lunch and dinner. Take a look at what the suggestions are and take a guess at the calories. This must derive from Taco Bell’s Fourth Meal idea of a year or so ago. You know the rule: the more times a day you eat, the more calories you eat. Actually, the kicker on this one is the link with alcohol–the more times a day you eat, the more beer (or whatever) you drink. Enjoy!
Leave a comment
Next public appearance
Feb
15
2012
New York: NGO Working Group on Food and Hunger, U.N.
Policy lunch talk in the series “the future of global food policy,” UN church Centre, 777 UN Plaza @44th St and 1st Ave, 1:00-2:45.
Search
Related posts
- No Related Post
Topics for this post
All Topics
5-a-Day
AAFP(American Academy of Family Physicians)
AAP(American Academy of Pediatrics)
Acrylamide
ACSH(American Council on Science and Health)
Activity
ADA(American Dietetic Association)
Addiction
Additives
Advocacy
Agave
Aging
Agriculture
AHA(American Heart Association)
Alcohol
Alice-Waters
Allergies
American-Diabetes-Association
Animals
Antibiotics
Antioxidants
Arsenic
Artificial-sweeteners
ASN(American Society of Nutrition)
Asthma
Açaí
Beef
Bill-Marler
Biofuel
Blogs
Books
Bottled-water
BPA(Bisphenol-A)
Bread
Breakfast
Breast-feeding
Brian-Wansink
Bribery
Burger-King
Caffeine
CAFOs(Concentrated Animal Feeding Operations)
calcium
Calorie-labeling
Calories
Campbell
Canada
Cancer
Candy
Cantaloupe
Carcinogens
Cargill
CCF(Center for Consumer Freedom)
CDC(Centers for Disease Control)
CDC(Centers for Disease Control)
Cereals
Charlie-Rose
Checkoff
Cheerios
Cheese
Chickens
China
Chinese-infant-formula
Chocolate
Cholesterol
Climate change
Cloned-animals
Coca-Cola
Coffee
Colbert
Comments-Monitoring-Policy
Comments-Policy-Monitoring
ConAgra
Conflicts-of-interest
Consolidation
Consumer Reports
Cookie-dough
Cooking
Cooking-measurements
COOL(Country of Origin Labeling)
Corn
CSPI(Center for Science in the Public Interest)
CSR(Corporate Social Responsibility)
Dairy
Del Monte
Denmark
Diabetes
Diet-and-dieting
Diet-and-energy-drinks
Diet-drugs
Dietary-Guidelines
Disney
E.coli
Eat-less-and-move-more
EatingLiberally
EFSA
EFSA(European Food Safety Authority)
Eggs
EPA
Eric-Schlosser
Ethanol
Ethics
Events
Excerpt
FAO
FAQ
Farm-bill
Farm-policy
Farm-workers
farmers markets
farms
Fast food
Fats-and-oils
FDA
feed efficiency
Fiber
films
First Amendment
Fish
Flaxseed
FMI(Food Marketing Institute)
Food
Food-and-Water-Watch
Food-art
Food-assistance
Food-availability
Food-choice
Food-colors
Food-composition
Food-crisis
Food-culture
Food-deserts
Food-guide
Food-Inc
Food-industry
Food-industry-regulation
Food-magazines
Food-marketing
Food-miles
Food-movement
Food-policy
Food-quality
Food-safety
Food-security
Food-stamps
Food-studies
Food-supply
Food-systems
Food-trade
Food-waste
FOP(Front-of-Package)Labels
Fortification
Framingham-Heart-Study
Fruits-and-vegetables
FTC (Federal Trade Commission)
Functional-foods
Futures-markets
GAO
GAO(Government Accountability Office)
Gardens
Gary-Taubes
General-Mills
Gluten
GM(Genetically Modified)
GMA(Grocery Manufacturers Association)
Grassfed
Green-food
HACCP(Hazard Analysis and Critical Control Point)
Hannaford
Health-aura
Health-claims
Health-statistics
Heart-disease
HFCS (High Fructose Corn Syrup)
HHS(Department of Health and Human Services)
Hormones
Hugo drinks
Hydroponics
hyperactivity
IASO
India
Infant-formula
International
Interviews
IOM (Institute of Medicine)
iraq
Irradiation
IWG(Interagency Working Group)
Jamie-Oliver
Japan
Job-Ads
Joy-of-Cooking
Juice-drinks
juices
Junk food
Kellogg
Kelly-Brownell
KFC
Kids' diets
King-Corn
Korea
Kraft
krill
Label-scoring-systems
Labels
Lawsuits
Legislation
Let's Move!
Listeria
Lobbies
Local-food
Lévi-Strauss
Mad-cow-disease
Malnutrition
Manure
maps
Margarines
Marketing to kids
Mark Hegsted
Mars
McDonald's
meal frequency
Meat
Meat safety
Meat substitutes
media
Melamine
Mercury
Michael-Pollan
Michael-Taylor
military
Milk
Monsanto
Movies
MSG
MyPlate
Nanotechnology
Natural
neighborhoods
Nestlé
New-York-City
New-Zealand
Niman
Nutrient-availability
Nutrition-education
Nutrition-standards
Nutritionism
Obama
Obesity
Obesity-in-kids
Obesity-policy
Omega-3-fats
Organic-fish
Organic-standards
Organics
orthorexia
Oysters
Pakistan
Partnerships
Patents
Paula Deen
Peanut-butter
Peanuts
PepsiCo
personal responsibility
Pesticides
Peter Jennings
Pet food
Phil Lempert
Photos
Pistachios
pizza
Pork
Portion sizes
Potatoes
pregnancy
Pric
Price-fixing
Price-of-food
Probiotics
Processing
Protein
Public-health
Pyramid
Quotes from What to Eat
Radioactivity
Raw-foods
Raw-milk
rBGH
recipes
Red-Bull
Research
Restaurants
Revolving-door
Right-to-food
Rosa DeLauro
RWJ Foundation
S.510
Salmonella
Salt
San-Francisco-Chronicle
scho
School-food
Seeds
shrek
Single-food-agency
Slow Food
Smart Choices
Snack foods
Socioeconomic-factors
Soft drinks
soy
Spinach
Splenda
Sprouts
Starvation
Stevia
sticky
Sugar
Supermarkets
Supplements
Supreme court
Surveys
sushi
Sweeteners
Swine flu
Taste
Taxes
Techno-foods
Television
Thomas Friedan
Tim Lang
Tobacco
Tomatoes
Toxins
Trans-fat
Tufts
Twitter
Tyson-foods
United Nations
Urban-farming
USDA
Vegetables
Vegetarian-and-vegan
Vending-machines
Videos
Vitamin-water
Vitamins
Wall-Street
Walmart
Water
WHO(World Health Organization)
Whole Foods
Whole grains
WIC
World hunger
Yearly Kos
Yogurt

Comments
Oh gosh, I don’t even know where to start.
These items are intended to be eaten in ADDITION to regular meals? Yes, the calorie count will go right through the roof.
But, I am intrigued at the items planned by Denny’s for its admittedly inebriated late night diners as “craveable dishes”. I don’t think so. I can’t imagine eating those foods on a stomach that had consumed a few too many alcoholic beverages. (In fact, I can’t imagine wanting to eat those things sober, either, frankly.) What’s with all the onions on a stomach that will likely soon be queezy from too much booze? Ick.
Okay then. Come up with a catchy, compelling, irresistible advertising campaign that makes people want to NOT eat.
Be cool, and eat less. Want to eat something, good? Don’t. Feel like a snack? Say no.
If your mission is to get people to stop eating, and to eat less, good luck with that. If your mission is to get people to eat less of what they like, or eat more of what they don’t like, how exactly do you do that?
What would you suggest? Any ideas? What would make people NOT want to order something in a restaurant? Do you make them scared? Do you gross them out with calorie counts? Do you make it a social stigma to each a high-calorie food? Do you promote the righteousness of eating a small-portion, low-calorie meal? Do you promote the smug self-satisfaction of ordering lettuce?
What is your suggestion, beyond criticizing restaranteurs and food producers.
How do YOU propose makng people want to eat less, and stop eating what they like?
Suggestions?
Yes, I do have some suggestions.
When I was doing my post-graduate training at Michigan State, there was a small local restaurant near the campus that was patterned loosely on the Moosewood Restaurant. For about the same money as eating a fast food “value meal”, we could get a full meal of creative delicious food made from scratch, using local produce when available. The flavors ranged many cultures, but seemed not to come from high fat or sugar content. The menu changed as fresh food availability changed with weeks and seasons. The atmosphere was casual and mingling with other diners was encouraged. So, we had great interesting food with intact nutrition, good company if we wanted, fast personal service, reasonable prices. I think these concepts can be reproduced.
My husband and I have been eating “linner” for years – we even call it that – but we use the term to refer to a very late lunch that we eat INSTEAD of lunch and dinner. One less meal: what a concept!
ivan road: How do YOU propose makng people want to eat less, and stop eating what they like?
answer: read your comments – you’re making me sick – i’m losing my appetite. you have nothing useful to add here. unlike me – i recommend blupper – one meal a day – breakfast, lunch and supper.
this is hilarious, thanks for the post. homer simpson is actually the innovator in all this. it’s been almost a decade since he “discovered a meal between breakfast and brunch.”
Oh yeah, when I saw the Taco Bell ad for the “Fourth Meal” I couldn’t help but laugh, but then get a little worried. It seems that people are getting a little detached from their own bodies and understanding their moods less and less. That hungry feeling late at night isn’t because you have to eat a fourth meal, it is because you’re up late and if you just go to sleep you’ll be ready and on time to eat at breakfast. On occasion, it is nice to have food late at night with friends, go out to drink, etc. But a fourth meal? Only if the meals are 25% smaller would that be a good idea!