Rumors are that the Indian Medical Association (IMA) has formally endorsed Pepsi’s Tropicana fruit juices and Quaker cereals as part of a “partnership for health.” Can Indian consumers distinguish one Pepsi product from another. As I mentioned last year (see posts under “India”), I saw Pepsi products everywhere I went in India, even in the most remote villages, and these were not fruit juices or cereals; they were chips. The IMA denies that it is doing this for money. Maybe so, but rumors suggest otherwise and it is difficult to imagine why else the group would do such a thing. Perhaps it is just a matter of solidarity with Indra Nooyi, PepsiCo’s India-born CEO.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”