Rumors are that the Indian Medical Association (IMA) has formally endorsed Pepsi’s Tropicana fruit juices and Quaker cereals as part of a “partnership for health.” Can Indian consumers distinguish one Pepsi product from another. As I mentioned last year (see posts under “India”), I saw Pepsi products everywhere I went in India, even in the most remote villages, and these were not fruit juices or cereals; they were chips. The IMA denies that it is doing this for money. Maybe so, but rumors suggest otherwise and it is difficult to imagine why else the group would do such a thing. Perhaps it is just a matter of solidarity with Indra Nooyi, PepsiCo’s India-born CEO.
Next public appearance
This will be the closing keynote to the 7th Biennial Childhood Obesity Conference, sponsored by the California Department of Public Health, UC Berkeley, the Atkins Center for Weight and Health, the California Department of Education, Kaiser Permanente, and the California Endowment.
It’s at about 11:30 a.m. in the Long Beach Convention Center.