According to Food Chemical News (I am hoping this link works), the European Food Safety Authority (EFSA) has just rejected 7 or 8 health claims proposed by food companies for marketing purposes. It looks like EFSA–what a concept–is trying to hold health claims to some reasonable level of scientific substantiation. It turned down petitions from a company wanting to advertise a soy and flaxweed product as “induces bone formation and increases bone mineral density,” and the National Dairy Council of Ireland which proposed that three dairy servings a day promoted healthy weight during childhood and adolescence. Although it agreed that Unilever could claim that plant sterols lowered blood cholesterol,” it took out the words “significantly” and “is proven.” Food Chemical News says these decisions sent “shockwaves through the food industry.” I’ll bet.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”