Food marketing is on my mind these days. It clearly is also on the mind of marketers at Pepsi. What’s wrong with you women. You aren’t buying enough Baked Lays? Pepsi’s research on your feelings about snacking and guilt reveals that you want foods that are healthier. Pepsi’s answer to this problem? New packaging, of course. This ad is probably too small to read but here’s what it says: First woman: “These things are the best invention since the push-up bra.” Second woman: “I wouldn’t go that far.” I wouldn’t either, alas.
Next public appearance
This is the rescheduling of the lecture I was supposed to give on October 10. The taxi driver went through red light at entrance to the Pulaski, was pulled over and found to be driving without a license. We never made it. The lecture is on food politics. It starts at 6:00. Free and open to the public. The Newark Museum is at 49 Washington Street. This time, I’ll take the PATH.