When it comes to food marketing, I know I live on another planet but really, doesn’t the fuss over the packaging of Tropicana go too far? According to the report in the New York Times, consumers are so upset over Pepsi’s new Tropicana carton design that they have forced Pepsi to withdraw it. Pepsi, it seems, underestimated the deep emotional bond its customers had with the original packaging. Deep emotional bond? With orange juice packaging? Readers: I need some help with this one.
As if that weren’t enough, CSPI’s Margo Wootan sends me the latest newsletter from the Council of Better Business Bureaus giving details of voluntary efforts by food companies to improve the nutritional quality of products marketed to kids. Do these seem like significant improvements?
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”