COOL takes effect today, supposedly
The long awaited and much postponed Country of Origin Labeling (COOL) finally takes effect today, despite massive efforts by the beef industry to make it go away. It is interesting to see what meat producer groups object to: too expensive, too difficult, it’s really just another trade barrier, and – my favorite – consumers don’t care where their meat comes from. As of today, COOL is law. Will anyone pay attention? Or will the law be as widely ignored by meat sellers as it is for fish sellers? But don’t you care where your food is produced? I do.
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Comments
Of course I care! I’m surprised that the US doesn’t have such a law in place already. I know you don’t have GM labelling but this is basic!
Of course labeling’s expensive! After all this time fighting COOL, the meat producers didn’t have enough money left for a printer.
Seriously, though, I guess it’s the knee-jerk reaction to things like The Jungle. The obvious solution is to convince people the problem doesn’t exist.
Hi. Just wondering what statistics you found to show that the seafood industry had ignored the rule.
@Su–no statistics, just personal experience at stores selling fish. I discussed this in What to Eat and I don’t see that the situation has changed much since then.
I’m looking forward to seeing these labels for sure!
I wonder if “perishable agricultural commodities” means pine nuts as well. The USDA page mentions pecans and macadamia nuts, but nothing else. It would be great if COOL applied to all nuts because a lot of people seem to have a bad experiences with pine nuts from China. See http://babyccinoblog.com/?p=2474 . Have you (or anyone else) heard of this phenomenon?
At a local grocery store I noticed bright yellow stickers on all the packages of beef. “product of canada, mexico, or united states” Helpful, no?
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