Seems so many can get sucked in by the allure of status, or the illusion that the end justifies the means. Thank you for resisting.

Your letter is a model to anyone compromised by a conflict of interests.

Your view is exactly why these people continue to get away with marketing this crap and calling it food. I much prefer activism to deal with these culprits, thank you. They do NOT act in the public interest and they give up far less than your side I would reckon. They could all go out of business tomorrow and it would not affect me one iota. They could all go back to school and become dieticians so that they could actually do some good teaching people what is truly “Good to Eat”.

As RD and as a person I also believe in integrity. But, there is a point here that need to be raised; indeed, industry wants to make money and indeed the”healthy” logos are a way of marketing but something good is happening here – there are limits for ‘bad’ nutrients, and the industry trying to make foods better. Although it is not as good as raw products, it is better than nothing. Smart Choices program was built with cooperation of industry and other agencies like Keystone, it is better than the industry along to make the decisions; at least there were conversations and negotiations regarding the benchmarks for nutrients.
So the sodium is high, and the sugar in cereals is high, but you can see the good things here too, and especially the process.

Involving of yourself in such a committee can be good for making the process better and faster. maybe you can make more limits and encourage the industry for gradual reduction in sodium levels?