Jun 25 2009

Burger King’s latest ad: a hoax?

Given the number of people who have forwarded this to me, the ad agency that dreamed up this idea must be happy.  But it it for real?  I can’t find it on the Burger King website, so maybe it comes from The Onion?  Anyone know the source?

Comments

“Burger King Corporation (BKC) values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC’s U.S. advertising agency of record, Crispin Porter and Bogusky.”
http://gawker.com/5301856/burger-king-shuns-subtlety-in-ads-for-super-seven-incher-sandwich?skyline=true&s=x

Source of promotion:
http://bon-food.com.sg/promotions/promotions.aspx

  • Hannah
  • June 25, 2009
  • 1:58 pm

I have no way of knowing if this is accurate, but Gawker seems to have confirmation from BK that it is indeed a real ad, albeit for a “limited promotion” in Singapore.
http://gawker.com/5301856/eating-a-burger-king-super-seven-incher-is-just-like-giving-a-blow-job

Here is the source and more information about the ad:
http://www.reuters.com/article/bigMoney/idUS383377696120090624

The ad was/is limited to Singapore. The exact agency responsible is still at large. See note at end of article.

  • Regina
  • June 25, 2009
  • 2:47 pm

I don’t know, it’s pretty horrendous. But a friend of a friend owns a bunch of Jiffy Lubes, and yesterday he showed up with a t-shirt that said “Jiffy Lube: We Even Lubed Your Momma”. He owns the business! Idjit.

  • Michael Shoshani
  • June 25, 2009
  • 2:55 pm

I responded via Twitter but I’ll also post here for the Food Politics audience.

It’s a promotion being done by Burger King’s Singapore franchisee, Bonvests dba Bon-Food Pty Ltd. It has no actual connection with Burger King corporate; Bonvests is marketing it under the Burger King trademark.

Here’s the promotional ad on its parent site:

http://bon-food.com.sg/promotions/promotions.aspx

I read that many cases of Alzheimers are being diagnosed post-humously as Mad Cow disease. If that’s true then this ad is 100% accurate.

  • Jon
  • June 26, 2009
  • 12:42 pm

Marion, you’ve got a dirty mind. ;)

Yeah, that ad is true in Singapore. This is just a case of dubtext. If you watch any anime or video games, you know about dubtext. Dubtext is the geographic version of the Flintstones “We’ll have a gay old time.” So, yeah. Usually dubtext implies romantic subtext (especially of varieties parents might not want their kids watching) or mental instability.

http://www.foodfacts.info/blog/2009/06/bk-suggestive-7-incher-ad.html

…this implies your one hope would be to check out the Singapore BK site (assuming there is one).

  • @OregonCindel
  • June 29, 2009
  • 2:41 pm

Michelle ~ that’s fascinating! Where did you read that? I’d like more information about that too!

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