Jun 25 2009

Burger King’s latest ad: a hoax?

Given the number of people who have forwarded this to me, the ad agency that dreamed up this idea must be happy.  But it it for real?  I can’t find it on the Burger King website, so maybe it comes from The Onion?  Anyone know the source?

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“Burger King Corporation (BKC) values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC’s U.S. advertising agency of record, Crispin Porter and Bogusky.”
http://gawker.com/5301856/burger-king-shuns-subtlety-in-ads-for-super-seven-incher-sandwich?skyline=true&s=x

Source of promotion:
http://bon-food.com.sg/promotions/promotions.aspx

  • Hannah
  • June 25, 2009
  • 1:58 pm

I have no way of knowing if this is accurate, but Gawker seems to have confirmation from BK that it is indeed a real ad, albeit for a “limited promotion” in Singapore.
http://gawker.com/5301856/eating-a-burger-king-super-seven-incher-is-just-like-giving-a-blow-job

Here is the source and more information about the ad:
http://www.reuters.com/article/bigMoney/idUS383377696120090624

The ad was/is limited to Singapore. The exact agency responsible is still at large. See note at end of article.

  • Regina
  • June 25, 2009
  • 2:47 pm

I don’t know, it’s pretty horrendous. But a friend of a friend owns a bunch of Jiffy Lubes, and yesterday he showed up with a t-shirt that said “Jiffy Lube: We Even Lubed Your Momma”. He owns the business! Idjit.

  • Michael Shoshani
  • June 25, 2009
  • 2:55 pm

I responded via Twitter but I’ll also post here for the Food Politics audience.

It’s a promotion being done by Burger King’s Singapore franchisee, Bonvests dba Bon-Food Pty Ltd. It has no actual connection with Burger King corporate; Bonvests is marketing it under the Burger King trademark.

Here’s the promotional ad on its parent site:

http://bon-food.com.sg/promotions/promotions.aspx

I read that many cases of Alzheimers are being diagnosed post-humously as Mad Cow disease. If that’s true then this ad is 100% accurate.

  • Jon
  • June 26, 2009
  • 12:42 pm

Marion, you’ve got a dirty mind. ;)

Yeah, that ad is true in Singapore. This is just a case of dubtext. If you watch any anime or video games, you know about dubtext. Dubtext is the geographic version of the Flintstones “We’ll have a gay old time.” So, yeah. Usually dubtext implies romantic subtext (especially of varieties parents might not want their kids watching) or mental instability.

http://www.foodfacts.info/blog/2009/06/bk-suggestive-7-incher-ad.html

…this implies your one hope would be to check out the Singapore BK site (assuming there is one).

  • @OregonCindel
  • June 29, 2009
  • 2:41 pm

Michelle ~ that’s fascinating! Where did you read that? I’d like more information about that too!

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