Comments on: Kellogg’s asks for a Froot Loops correction. More on Smart (?) Choices

By: GoErie.com Blogs: Gut Check: Making simple sense out of life - I say, go ahead and ban Toucan Sam and Tony the Tiger

Tue, 25 Oct 2011 11:29:21 +0000

[...] Sure, Kellogg’s should be commended for finally getting the message and trying to amp up their products nutritionally. But now, they are exploiting that minor change with building the message that a lousy 2 grams of fiber has transformed their product into a health food. And the challenge remains: Does this change actually make this form of junk food healthier for your kid? [...]

By: Do Frosted Mini Wheats Really Boost Kids’ Attention Spans? | Green Resouces

Thu, 25 Nov 2010 20:49:59 +0000

[...] It took the brunt of the furor over the late and unlamented Smart Choices fiasco, when the program’s first logo turned up on Froot Loops of all things and was attacked by the [...]

By: Crystal Coker

Crystal Coker — Thu, 27 May 2010 08:15:50 +0000

http://www.foodpolitics.com‘s done it once more! Superb read!

By: Mark Vaughan

Mark Vaughan — Sun, 08 Nov 2009 00:22:15 +0000

You can see the new campaign here: http://youarenotafitperson.com/2009/11/07/oh-kelloggs-you-didnt-just-go-there-did-you/

By: Mark Vaughan

Mark Vaughan — Sun, 08 Nov 2009 00:20:56 +0000

This morning I had to watch kids playing doctors writing a ‘prescription’ for Fruit Loops because fibre is good for your stomach… So, the additional 2.5 grams of fibre may do nothing to really improve this terrible food choice, but it allows Kellogg’s to pretend that Froot Loops are a good choice…

Great article by the way!

By: Finally An Intelligent Move: RIP Smart Choices | Food Bubbles

Finally An Intelligent Move: RIP Smart Choices | Food Bubbles — Tue, 27 Oct 2009 01:14:09 +0000

[...] Choices attempted to avert this by only touting only the good in a food–mostly in the form of added vitamins, minerals, and fiber. Thanks to its very lax standards on other nutritional information, like calorie and fat [...]

By: Who are you calling stupid? « The Process of Weeding Out

Who are you calling stupid? « The Process of Weeding Out — Mon, 05 Oct 2009 21:00:28 +0000

[...] than doughnuts for breakfast. However, nutritionist Marion Nestle is not so sure. In her blog, Food Politics, she [...]

By: Smart Choices « NotionsCapital

Smart Choices « NotionsCapital — Thu, 24 Sep 2009 15:35:51 +0000

[...] “Kellogg’s asks for a Froot Loops correction. More on Smart (?) Choices,” Marion Nestle, Food Politics [...]

By: James

James — Sat, 19 Sep 2009 23:02:42 +0000

Froot Loops (from Kellogg’s website)

Ingredients
SUGAR; WHOLE GRAIN CORN FLOUR; WHEAT FLOUR; WHOLE GRAIN OAT FLOUR; OAT FIBER; SOLUBLE CORN FIBER; PARTIALLY HYDROGENATED VEGETABLE OIL (ONE OR MORE OF: COCONUT, SOYBEAN AND/OR COTTONSEED OILS)†; SALT; SODIUM ASCORBATE AND ASCORBIC ACID (VITAMIN C); NIACINAMIDE; REDUCED IRON; NATURAL ORANGE, LEMON, CHERRY, RASPBERRY, BLUEBERRY, LIME AND OTHER NATURAL FLAVORS; RED #40; BLUE #2; TURMERIC COLOR; YELLOW #6; ZINC OXIDE; ANNATTO COLOR; BLUE #1; PYRIDOXINE HYDROCHLORIDE (VITAMIN B6); RIBOFLAVIN (VITAMIN B2); THIAMIN HYDROCHLORIDE (VITAMIN B1); VITAMIN A PALMITATE; BHT (PRESERVATIVE); FOLIC ACID; VITAMIN D; VITAMIN B12.

A Doughnut from the local bakery:

Flour, milk, eggs, sugar, and a few other things.

Froot Loops is not better than a doughnut!

By: Toby

Toby — Mon, 14 Sep 2009 18:43:54 +0000

Actually, it seems that a doughnut would be a better choice (occasionally) than Froot Loops. We know that a doughnut isn’t healthy and I’m sure there’s more pleasure in eating a doughnut (and perhaps supporting a local business?) than a bowl of Froot Loops! Thanks, Marion Nestle, for identifying what’s honest and important in labeling.