Comments on: Kellogg’s asks for a Froot Loops correction. More on Smart (?) Choices

By: Mark Vaughan

Mark Vaughan — Sun, 08 Nov 2009 00:22:15 +0000

You can see the new campaign here: http://youarenotafitperson.com/2009/11/07/oh-kelloggs-you-didnt-just-go-there-did-you/

By: Mark Vaughan

Mark Vaughan — Sun, 08 Nov 2009 00:20:56 +0000

This morning I had to watch kids playing doctors writing a ‘prescription’ for Fruit Loops because fibre is good for your stomach… So, the additional 2.5 grams of fibre may do nothing to really improve this terrible food choice, but it allows Kellogg’s to pretend that Froot Loops are a good choice…

Great article by the way!

By: Finally An Intelligent Move: RIP Smart Choices | Food Bubbles

Finally An Intelligent Move: RIP Smart Choices | Food Bubbles — Tue, 27 Oct 2009 01:14:09 +0000

[...] Choices attempted to avert this by only touting only the good in a food–mostly in the form of added vitamins, minerals, and fiber. Thanks to its very lax standards on other nutritional information, like calorie and fat [...]

By: Who are you calling stupid? « The Process of Weeding Out

Who are you calling stupid? « The Process of Weeding Out — Mon, 05 Oct 2009 21:00:28 +0000

[...] than doughnuts for breakfast. However, nutritionist Marion Nestle is not so sure. In her blog, Food Politics, she [...]

By: Smart Choices « NotionsCapital

Smart Choices « NotionsCapital — Thu, 24 Sep 2009 15:35:51 +0000

[...] “Kellogg’s asks for a Froot Loops correction. More on Smart (?) Choices,” Marion Nestle, Food Politics [...]

By: James

James — Sat, 19 Sep 2009 23:02:42 +0000

Froot Loops (from Kellogg’s website)

Ingredients
SUGAR; WHOLE GRAIN CORN FLOUR; WHEAT FLOUR; WHOLE GRAIN OAT FLOUR; OAT FIBER; SOLUBLE CORN FIBER; PARTIALLY HYDROGENATED VEGETABLE OIL (ONE OR MORE OF: COCONUT, SOYBEAN AND/OR COTTONSEED OILS)†; SALT; SODIUM ASCORBATE AND ASCORBIC ACID (VITAMIN C); NIACINAMIDE; REDUCED IRON; NATURAL ORANGE, LEMON, CHERRY, RASPBERRY, BLUEBERRY, LIME AND OTHER NATURAL FLAVORS; RED #40; BLUE #2; TURMERIC COLOR; YELLOW #6; ZINC OXIDE; ANNATTO COLOR; BLUE #1; PYRIDOXINE HYDROCHLORIDE (VITAMIN B6); RIBOFLAVIN (VITAMIN B2); THIAMIN HYDROCHLORIDE (VITAMIN B1); VITAMIN A PALMITATE; BHT (PRESERVATIVE); FOLIC ACID; VITAMIN D; VITAMIN B12.

A Doughnut from the local bakery:

Flour, milk, eggs, sugar, and a few other things.

Froot Loops is not better than a doughnut!

By: Toby

Toby — Mon, 14 Sep 2009 18:43:54 +0000

Actually, it seems that a doughnut would be a better choice (occasionally) than Froot Loops. We know that a doughnut isn’t healthy and I’m sure there’s more pleasure in eating a doughnut (and perhaps supporting a local business?) than a bowl of Froot Loops! Thanks, Marion Nestle, for identifying what’s honest and important in labeling.

By: jesalma

jesalma — Thu, 10 Sep 2009 17:04:24 +0000

Labels are not the problem. Processed food is the problem. When it comes to food preparation, most people are lazy. They want quick, easy, and tasty. The industry is just giving people what they want.

By: KRISTEN'S RAW

KRISTEN'S RAW — Wed, 09 Sep 2009 10:50:45 +0000

Great post.

And… what a joke…. amazing that they wanted the correction like it was some major improvement.

By: Bombolino

Bombolino — Wed, 09 Sep 2009 01:15:06 +0000

very nicely expressed, dsimon. it is helpful sometimes to step back and remember what the discussion question is. and this is a worthy discussion.