What, you may well ask, is cupuaçu? I confess never having heard of it but thank heavens for Wikipedia, which explains in somewhat limited detail that it is a chocolate-like tree with a sweet fruit. Botanically, it is a Theobroma in the chocolate family.
Mintel, the market research firm, identifies it as the newest antioxidant-rich fruit craze. It says this fruit is not only rich in antioxidants, but also in vitamins, essential fatty acids and amino acids. Well, yes, but so are all fruits to a greater or lesser extent. But never mind. Anything this exotic has to be a marketers’ dream “superfruit,” no?
Can’t wait to taste it. If you know anything about this, do say, especially about how it might taste.
Mintel has six other predictions for upcoming hot trends: sweet potato, cardamom, rose water, hibiscus, and Latin spices. Yum. Aren’t you happy to be the first to know?
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”