What, you may well ask, is cupuaçu? I confess never having heard of it but thank heavens for Wikipedia, which explains in somewhat limited detail that it is a chocolate-like tree with a sweet fruit. Botanically, it is a Theobroma in the chocolate family.
Mintel, the market research firm, identifies it as the newest antioxidant-rich fruit craze. It says this fruit is not only rich in antioxidants, but also in vitamins, essential fatty acids and amino acids. Well, yes, but so are all fruits to a greater or lesser extent. But never mind. Anything this exotic has to be a marketers’ dream “superfruit,” no?
Can’t wait to taste it. If you know anything about this, do say, especially about how it might taste.
Mintel has six other predictions for upcoming hot trends: sweet potato, cardamom, rose water, hibiscus, and Latin spices. Yum. Aren’t you happy to be the first to know?
Next public appearance
This is a conversation about 101 Classic Cookbooks, 501 Classic Recipes (Rizzoli Books, 2013), with Clark Wolf, Marvin Taylor (curator NYU Fales Library), Rose Levy Beranbaum (author, The Cake Bible), and Madhur Jaffrey (actor and author). 7:30 p.m. 92ndY Tribeca, 200 Hudson St, Price $15, RSVP: here