What, you may well ask, is cupuaçu? I confess never having heard of it but thank heavens for Wikipedia, which explains in somewhat limited detail that it is a chocolate-like tree with a sweet fruit. Botanically, it is a Theobroma in the chocolate family.
Mintel, the market research firm, identifies it as the newest antioxidant-rich fruit craze. It says this fruit is not only rich in antioxidants, but also in vitamins, essential fatty acids and amino acids. Well, yes, but so are all fruits to a greater or lesser extent. But never mind. Anything this exotic has to be a marketers’ dream “superfruit,” no?
Can’t wait to taste it. If you know anything about this, do say, especially about how it might taste.
Mintel has six other predictions for upcoming hot trends: sweet potato, cardamom, rose water, hibiscus, and Latin spices. Yum. Aren’t you happy to be the first to know?
Next public appearance
This is the rescheduling of the lecture I was supposed to give on October 10. The taxi driver went through red light at entrance to the Pulaski, was pulled over and found to be driving without a license. We never made it. The lecture is on food politics. It starts at 6:00. Free and open to the public. The Newark Museum is at 49 Washington Street. This time, I’ll take the PATH.