Jan
27
2010
Can the food industry self-regulate marketing to kids?
To anyone following the ins and outs of food industry “self-regulation” of marketing to kids, here is a gift – courtesy of Margo Wootan of Center for Science in the Public Interest (CSPI). Margo forwards a set of background papers and speeches on the topic. I’ve posted some of these earlier, but it is good to have them in one place.
1. The study of food marketing by Dale Kunkel for Children Now
2. Elaine Kolish’s December speech in response to the Children Now study. She is the head of the industry kids’ self-regulation unit at the Better Business Bureau. Her conclusion: self-regulation is working.
3. The Rudd Center’s cereal marketing study summary
4. CSPI’s studies on food industry self-regulation
Enjoy, but also put to good use!

Comments
The Rudd Center’s report on cereals was fantastic.
They also have a website with so many links to so many great reports on the topic of marketing foods to youth:
http://yaleruddcenter.org/what_we_do.aspx?id=279
Don’t forget to also check out their podcast page — some good stuff on marketing there as well.
The Rudd Center is invaluable!
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