Comments on: Kellogg’s drops health claims from cereal boxes (sort of)

By: More misleading label claims « Exhale Wellness

More misleading label claims « Exhale Wellness — Mon, 09 Aug 2010 23:28:54 +0000

[...] http://www.foodpolitics.com/2010/07/kelloggs-drops-health-claims-from-cereal-boxes-sort-of/ Comments RSS feed [...]

By: Steve

Steve — Tue, 27 Jul 2010 11:32:28 +0000

Let’s face it, the vast majority of consumers will read the label and automatically think they are buying something healthy! Why doesn’t the FDA survey 100 people and ask them what their first impression of the product is just by looking at it? I bet 99 of them would think it is a health product.

This is another case of a ‘household brand’ deceiving consumers in order to promote their products.

The Australia New Zealand Food Standards Code over here has fairly stringent regulations when it comes to food labels and what producers put on the labels, i.e. Reduced fat, lower fat, less fat, lite, light, no added sugar and natural.

However, there are still ‘loopholes’ where food manufacturers are able to deceive consumers.

For example, when it comes to low-fat alternatives food manufacturers can simply replace the fat with sugar in order to maintain the taste and palatability of the food. Therefore, someone who is making an effort to eat less fat and less overall calories (kilojoules) and who chooses low-fat alternatives, could be actually be consuming more sugar and possibly more calories (kilojoules)!

Hopefully, over time, governments and food regulators will make it more difficult for the food producers to deceive consumers.

By: Top 10 Links of the Week: 7/16/10 – 7/22/10 | Health News

Top 10 Links of the Week: 7/16/10 – 7/22/10 | Health News — Sat, 24 Jul 2010 14:13:54 +0000

[...] Food Politics: Kellogg’s drops health claims from cereal boxes (sort of) When is a trumped-up ingredient (40% of your daily fiber!) also an implied health claim? Marion Nestle explores. [...]

By: Max

Max — Sat, 24 Jul 2010 04:48:03 +0000

It’s sad the many of buying public would think that health/nutrient content claims on these products is contributing to their well being. The extra anti-oxdants added would be needed by the body just to handle the digestion of the highly processed, additive and sugar laden foods.

By: Top 10 Links of the Week: 7/16/10 – 7/22/10 | Nutrition Blog

Top 10 Links of the Week: 7/16/10 – 7/22/10 | Nutrition Blog — Fri, 23 Jul 2010 23:44:45 +0000

[...] Food Politics: Kellogg’s drops health claims from cereal boxes (sort of) When is a trumped-up ingredient (40% of your daily fiber!) also an implied health claim? Marion Nestle explores. [...]

By: Bobby

Bobby — Fri, 23 Jul 2010 13:42:50 +0000

They could at least have spelled fibre correctly.

By: Cara

Cara — Thu, 22 Jul 2010 19:17:33 +0000

The FTC order applies to all Kellogg products, brands, trademarks, etc. For those interested, according to its SEC filing Kellogg brands and trademarks include some products you may not have been aware of:
Kashi and GoLean for certain cereals,
nutrition bars, and mixes; TLC for granola and cereal
bars, crackers and cookies;Vector for
meal replacement products; Bear Naked for granola
cereal, bars and trail mix and Morningstar Farms,
Loma Linda, Natural Touch, Gardenburger and
Worthington for certain meat and egg alternatives.
Carr’s cracker and cookie line in the United States.

By: Cara

Cara — Thu, 22 Jul 2010 17:02:44 +0000

The expanded order against Kellogg by the FTC bars them from making “any representation, in any manner, expressly or by
implication, including through the use of a trade name or endorsement, about:…any other health benefit of such product” unless backed by scientific evidence. The expanded order’s use of the words “any other health benefit” indicates that it applies to statements beyond those defined as “health” or “nutrient claims” by the FDA. And they do make statements re health benefits of anti-oxidants on their fiber plus website (which should be covered under the FTC order as internet advertising): “Antioxidants are vitamins, minerals and other compounds in food that protect body cells from unstable molecules called free radicals. Different types of antioxidants help protect against heart disease, cancer and other chronic diseases. Kellogg’s FiberPlus™ bars contain antioxidants vitamin E and zinc, and Kellogg’s FiberPlus™ cereals offer antioxidant vitamins C and E” (http://kelloggsfiberplus.com/Nutrition.aspx). If they are once again in violation of the FTC order seems like it’s time for big financial penalties.

By: Tweets that mention Food Politics » Kellogg’s drops health claims from cereal boxes (sort of) -- Topsy.com

Thu, 22 Jul 2010 12:33:15 +0000

[...] This post was mentioned on Twitter by nyusteinhardt and Cold Mud, fadsandfancies.com. fadsandfancies.com said: Blogfeed: Kellogg’s drops health claims from cereal boxes (sort of): Kellogg announced yesterday that won’t put he… http://bit.ly/cowELn [...]

By: Hemi Weingarten [Fooducate]

Hemi Weingarten [Fooducate] — Thu, 22 Jul 2010 11:57:09 +0000

The entire package is one big health claim:

Fiber. check
Antioxidant. check
Berry. 2 kinds. double check.
Yogurt. check

Who needs anything else?
Shame on Kellogg’s for creating this 82 ingredient cereal monstrosity.

http://www.fooducate.com/blog/2010/07/19/omg-why-are-there-over-70-ingredients-in-kelloggs-fiber-plus-antioxidants-cereal/