This is a really good idea. Plenty of evidence shows that customers typically take the default whenever it is offered.
The idea is that if parents order a “happy meal” for their kids, the meal is automatically a healthy one. Parents can always order junk food for their kids if they want to, so the choice is theirs.
I’ve been telling restaurant chain owners to do this for years. It’s great to have the rationale explained and substantiated. Thanks Margo!
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”