EnviroMedia explains the inspiration for the Index: the appearance of the word “Superfood” on Lake Superior State University’s 38th annual List of Words to be Banished.
Here’s the 2013 Leanwashing list:
- Made With
- Whole Grains
- 100 Calorie
Away with all of them! (I can think of plenty more. Send your suggestions to the site.)
Here’s a prime example:
And while we are on the subject of whole grains, you might want to take a look at Colbert’s latest “Thought for Food.”
Enjoy the weekend!
Next public appearance
I’m doing a bookstore reading at 3:00 p.m. on the tenth anniversary edition of Food Politics, out May 1. Omnivore Books, 3885 Cesar Chavez St (between 26th and 27th, @ Church)