by Marion Nestle
Dec 20 2013

Monsanto’s PR campaign “begins with a farmer”

A week or so ago I mentioned Monsanto’s concerns about its public image problem and its new PR campaign.

In Washington, DC last week, I saw what seem to be its first components in a hard copy of Politico (the online version doesn’t seem to carry the same ads).

The December 11 issue carried two Monsanto ads, this one full page:

Manhattan-20131216-00105

And this one half page:

Manhattan-20131216-00107

What farmers?  Those that use Monsanto products, of course.

This is not the first time Monsanto has used ads promoting the virtues of farmers.  Here’s one from a Monsanto campaign in 2001 that I used as an illustration in Safe Food: The Politics of Food Safety.

Picture1

Will ads like these help improve Monsanto’s public image?  You tell me.

Enjoy the weekend!

Comments

  • Casey
  • December 20, 2013
  • 9:34 am

More like “begins with a lawsuit against a farmer

  • Tony
  • December 20, 2013
  • 7:31 pm

Monsanto could be the safest company on the planet with inventions to save the world but no one here would believe it because they have been so brain washed over the last 10 years

[…] From Marion Nestle’s Food Politics Blog: […]

[…] 7. Food Politics » Monsanto’s PR Campaign “Begins With A Farmer” […]

  • Barry Bland
  • February 9, 2014
  • 9:13 am

Yes, the company that created Agent Orange wants to keep us “safe” thanks for those inspiring words Tony. -_- #sideeye

Leave a comment