A week or so ago I mentioned Monsanto’s concerns about its public image problem and its new PR campaign.
In Washington, DC last week, I saw what seem to be its first components in a hard copy of Politico (the online version doesn’t seem to carry the same ads).
The December 11 issue carried two Monsanto ads, this one full page:
And this one half page:
What farmers? Those that use Monsanto products, of course.
This is not the first time Monsanto has used ads promoting the virtues of farmers. Here’s one from a Monsanto campaign in 2001 that I used as an illustration in Safe Food: The Politics of Food Safety.
Will ads like these help improve Monsanto’s public image? You tell me.
Enjoy the weekend!
Next public appearance
This is the rescheduling of the lecture I was supposed to give on October 10. The taxi driver went through red light at entrance to the Pulaski, was pulled over and found to be driving without a license. We never made it. The lecture is on food politics. It starts at 6:00. Free and open to the public. The Newark Museum is at 49 Washington Street. This time, I’ll take the PATH.