Feb 25 2014

Let’s Move! announces universal school meals !

Let’s Move! is making several sensational announcements today.

Announcement #1: Universal school meals

This one is extraordinary: Schools with 40% or more of children eligible for free or reduced-price meals will be able to serve free breakfasts and free lunches to every student in the school, regardless of family income.

This means an end to:

  • USDA paperwork requirements for ensuring eligibility.
  • Parents having to fill out complicated eligibility forms.
  • Schools having to monitor to make sure kids’ families have turned in the paperwork or paid.
  • Schools turning away kids whose families haven’t paid.
  • Schools destroying the meals of kids whose families haven’t paid.
  • Students knowing who gets free meals, and who does not.

Guess what:  This program, which will affect 22,000 U.S. schools and 9 million children, is cost-neutral.

How is this possible?

  • No more tedious, labor-intensive, expensive paperwork and monitoring.
  • More student participation means more reimbursement.

This is just what school food advocates have been saying for years (see, for example, Janet Poppendieck’s Free For All: Fixing School Food in America).

For this alone, Let’s Move! deserves enthusiastic congratulations.

Announcement #2: limits on marketing junk foods and sodas in schools

As discussed in ObamaFoodorama today, USDA’s new rules will:

  • Ban the marketing of unhealthy foods to children on school grounds.
  • Phase out on-campus advertising for sodas and junk foods at schools during the school day.
  • Apply the ban to places such as scoreboards on football fields and in gymnasiums, on vending machines, and on menu posters, cups and plates in cafeterias.

This is good news and a terrific step in the right direction, even though there are plenty of loopholes:

  • Scoreboards with Coke logos, for example, can be phased out over time.
  • After-school fundraisers and concessions at sports events are exempt.
  • Schools can opt out.

These announcements are a tribute to the persistent work of school food advocates over a great many years.

But there is still plenty of room for more advocacy:

  • Universal meals for all public schools.
  • Closing the loopholes on junk food marketing to kids.
  • Ensuring compliance with school meal standards.

The relevant documents

Feb 24 2014

A big week for Let’s Move! It starts, alas, with WAT-AAH!

Rumors are flying that Let’s Move! will announce significant accomplishments this week.

From what I can piece together from ProPolitico and press conference announcements, they go on all week.

  • Tuesday: School wellness policies
  • Wednesday: Food assistance programs other than SNAP
  • Thursday:  The Nutrition Facts label

These promise to be more useful than Mrs. Obama’s visit to the New Museum in New York to celebrate a pop-up exhibit organized by WAT-AAH!, a company that makes bottled water—marketed specifically to kids.

The company is a supporter of Let’s Move!’s Drink Up! campaign.

Its bottled waters are “functional,” meaning ostensibly nutritionally enhanced in some way.

For example, its “Power” product says it is:

Ultra pure water!

Bone-building magnesium!

Absolutely NO SUGAR!

Taste like pure clean water!

Sounds like plain, ordinary water to me (unless the amount of magnesium is substantial, which seems unlikely—I can’t find a Nutrition Facts label for it).

The idea here is to get kids who won’t drink water to drink bottled water aimed specifically at them—at $1.50 a pop.

This was great publicity for the company, but I sure wish Drink Up! would emphasize how terrific tap water is, especially in New York City, where it really is terrific.

Added comments:  A reader points out that WAT-AAH!’s health claims are difficult to substantiate (e.g., boosted oxygen level, brain function), and are just the kinds of claims that concern the FTC.  

And, despite Drink Up!’s public stance on how tap water is just fine, WAT-AAH! puts down tap water.  To check both the claims and the put down, go to the website, click on WAT-AAH! Drinks!, then on Just the Facts, and scroll on down.  

You will find plenty of highly iffy health claims, along with this:

Screenshot 2014-02-24 14.36.38

OK, so this is about marketing so what’s the big deal?  I can think of several reasons for concern:

  • It’s marketing bottled water.
  • It’s marketing directly to kids.
  • It’s marketed with absurd health claims.
  • It claims to be substantially better for kids than tap water.
  • It’s endorsed by the First Lady.

The FTC has gone after health claims just like these.  Can it go after WAT-AAH!’s claims and, thereby, take on the First Lady?

This is what happens—all too often—when health programs try to partner with private industry.  The private industry invariably wins, and the health partner loses credibility.

 

Feb 19 2014

Brazil’s new dietary guidelines: food-based!

Brazil has issued new dietary guidelines open for public comment.  For the Brazilian Dietary Guidelines document (in Portuguese), click here..

Brazilian health officials designed the guidelines to help protect against undernutrition, which is already declining sharply in Brazil, but also to prevent the health consequences of overweight and obesity, which are sharply increasing in that country.

The guidelines are remarkable in that they are based on foods that Brazilians of all social classes eat every day, and consider the social, cultural, economic and environmental implications of food choices.

The guide’s three “golden rules:”

  • Make foods and freshly prepared dishes and meals the basis of your diet.
  • Be sure oils, fats, sugar and salt are used in moderation in culinary preparations.
  • Limit the intake of ready-to-consume products and avoid those that are ultra-processed.

The ten Brazilian guidelines:

  1. Prepare meals from staple and fresh foods.
  2. Use oils, fats, sugar and salt in moderation.
  3. Limit consumption of ready-to-consume food and drink products
  4. Eat regular meals, paying attention, and in appropriate environments.
  5. Eat in company whenever possible.
  6. Buy food at places that offer varieties of fresh foods. Avoid those that mainly sell products ready for consumption.
  7. Develop, practice, share and enjoy your skills in food preparation and cooking.
  8. Plan your time to give meals and eating proper time and space.
  9. When you eat out, choose restaurants that serve freshly made dishes and meals. Avoid fast food chains.
  10. Be critical of the commercial advertisement of food products.

Now if only our Dietary Guidelines Advisory Committee would take note and do the same?

Would you like us to have sensible, unambiguous food-based guidelines like these?  You can file comments on the 2015 Dietary Guidelines here.

Thanks to Professor Carlos A. Monteiro of the Department of Nutrition, School of Public Health at the University of Sao Paulo for sending the guidelines and for their translation, and for his contribution to them.

Feb 14 2014

President’s Day Weekend Reading: The Diet Fix

Yoni Freedhoff.  The Diet Fix: Why Diets Fail and How to Make Yours Work.  Harmony Books, 2014.

Ordinarily I don’t pay much attention to diet books but this one comes from the Canadian obesity physician, Dr. Yoni Freedhoff, whose Weighty Matters blog is fun to read and well worth following.

The key to healthy dieting, he says, is to avoid dieting’s seven deadly sins: hunger, sacrifice, willpower, restriction, sweat, perfectionism, and denial.

This sounds hopeful.

Instead, you are to reset your relationship with food forever, starting with a 10-day preliminary experiment in which you get ready, keep a diary, banish hunger, cook, think, exercise, indulge, eat out, and set goals.  Then you move forward, one day at a time.

“You absolutely CAN do this,” he says.

This is a seriously mindful weight-loss program that works well for his patients.  It ought to.

Give it a try?

The book even comes with recipes.

Feb 12 2014

Sugar v. HFCS: How I got involved in this lawsuit

Eric Lipton of the New York Times, who wrote Monday’s revelation of how the National Restaurant Association funds front groups to fight a raise in the minimum wage, has just topped that story.

Today, he writes an enlightening account of the legal battles between sugar and HFCS trade associations over marketing issues, in which I seem to have played a part.  The story quotes me:

Marion Nestle, a New York University professor and nutrition expert named in several documents [scroll down to "Using Marion Nestle"] as someone whom corn industry executives sought to influence, said the role both industries played was unfortunate.

“It is a plague on both of their houses,” she said, adding that she felt manipulated by the corn refiners industry, which used her statements to defend its products. “It is a disgusting performance neither should be proud of.”

Mr. Lipton sent me two of the documents last night (letters from Audrae Erickson of the Corn Refiners Association to Larry Hobbs of the Institute of Beverage Technologists, and to J. Justin Wilson of Rick Berman’s public relations arm of the Center for Consumer Freedom).

Here’s my recollection of how I ended up in this lawsuit:

Yes, I argue that the science shows that sucrose (table sugar) and high fructose corn syrup (HFCS) contain the same sugars—glucose and fructose—and do much the same things in the body.  I think everyone would be better off eating a lot less of either.  I repeated this in many blog posts over the years.

Sometime in 2010, Christopher Speed, then director of food and nutrition sciences at Ogilvy Public Relations, asked if I would meet with his client, Audrae Erickson, president of the Corn Refiners Association (CRA).  I agreed, provided the CRA make a contribution to the NYU library’s food studies collection for cataloging expenses.  This turned out to be $1,500.  We met.

Shortly after that, my statements about the equivalence of sucrose and HFCS appeared on the Corn Refiners’ website.

I asked to have the comments removed.

Ms. Erickson’s response?  My comments were public and if I wanted them removed I could take the CRA to court.

That ended our correspondence.

From Mr. Lipton’s account I learned for the first time of the CRA’s involvement with the Center for Consumer Freedom (see previous blog posts).

This explains what had been a great mystery.  The Center for Consumer Freedom has not exactly been my great fan.  It features me under ActivistCash, and usually has rather unpleasant things to say about my work and opinions.

But with respect to my opinions about sucrose v. HFCS, its comments were quite complimentary.  I should have realized that CRA was paying the Center, via Berman, to do this.

I was also fascinated to learn:

  • The CRA spent $30 million since 2008 on public relations.
  • Of that, $10 million funded research by James Rippe to prove HFCS is no different from sucrose (something you would learn from any basic biochemistry textbook).
  • Mr. Rippe got a $41,000 monthly retainer from the CRA.

Clearly, I should have asked for a lot bigger donation to our library.

Thanks Eric Lipton, for terrific investigative reporting.  Please do more of these.

Feb 10 2014

We have a farm bill at last, for better or worse

On Friday, President Obama signed the Agriculture Act of 2014, a.k.a. the farm bill.

 The green object on the left is a John Deere tractor.  Why is it there?

The John Deere company:

The bill has 12 titles or sections:

  1. Commodities
  2. Conservation
  3. Trade
  4. Nutrition
  5. Credit
  6. Rural Development
  7. Research, Extension, and Related Matters
  8. Forestry
  9. Energy
  10. Horticulture
  11. Crop Insurance
  12. Miscellaneous

I took a quick look at what’s new in Title 4: Nutrition—the part that deals with SNAP.  Here are a few of its details [with my comments]:

Sec. 4001. Preventing payment of cash to recipients of supplemental nutrition assistance benefits for the return of empty bottles and cans used to contain food purchased with benefits provided under the program.  [This closes a loophole but hardly seems worth the trouble---how much cash is involved here?  And won't it be impossible to enforce?]

Sec. 4018.  No funds authorized to be appropriated under this Act shall be used by the Secretary for recruitment activities designed to persuade an individual to apply for supplemental nutrition assistance program benefits. [This one is especially troubling, as it eliminates USDA outreach activities to people who might be eligible for benefits but don't know about them.]

Sec. 4028. Nutrition education is to include physical activity in addition to healthy food choices.  [Translation: Focus obesity-prevention efforts on activity, not on making fewer purchases of junk foods and sodas.]

Sec. 4202.  The Secretary [of USDA] shall conduct a pilot project…[to] facilitate the procurement of unprocessed fruits and vegetables in not more than 8 States. [It's only a pilot program but it's to promote local farm-to-school programs! Score this one as a small win.] 

Sec. 4204.  Not later than the 2020 report [on the Dietary Guidelines for Americans] and in each report thereafter, the Secretaries [of USDA and HHS] shall include national nutritional and dietary information and guidelines for pregnant women and children from birth until the age of 2.  [I'm baffled by this one.  Current Guidelines apply to everyone over the age of 2 and already contain advice for pregnant women.  I doubt this is meant to make sure that the Guidelines advise parents to avoid giving sodas to kids under the age of 2.]

Sec. 4208. Food Insecurity Nutrition Incentive.  This provides for competitive matching grants to increase the purchase of fruits and vegetables by SNAP participants.  [As discussed by Michele Simon and Daniel Bowman Simon, the bill does not necessarily favor local foods or purchases at farmers' markets, and the size of the incentive is unclear.]

Sec. 4209.  Food and agriculture service learning program…to increase capacity for food, garden, and nutrition education within host organizations or entities and school cafeterias and in the classroom.  The USDA is to award competitive grants to entities that have a proven track record; work in underserved rural and urban communities; teach and engage children in experiential learning about agriculture, gardening, nutrition, cooking, and where food comes from; and facilitate a connection between elementary schools and secondary schools and agricultural producers in the local and regional area. [This must mean Food Corps.  The bill authorizes $25 million until spent, but the funding is not mandatory.  Will it be funded?  Fingers crossed.]

Sec. 4213.  Pulse crop products.  The [USDA] Secretary shall purchase eligible pulse crops and pulse crop products for use in the school lunch program…[and] the school breakfast program. [Bean growers---soybean growers?---must be doing some effective lobbying.]

Sec. 4214. The Secretary shall carry out a pilot project in schools participating in the Fresh Fruit and Vegetable Program…in not less than 5 States, to evaluate the impact of allowing schools to offer canned, frozen, or dried fruits and vegetables.  [It looks like the frozen food industry is also doing some effective lobbying.  Frozen vegetables are fine, but not if they mean giving up fresh ones.]

—Thanks to Daniel Bowman Simon for pointing out some of these issues and for providing links to relevant sources.

Feb 7 2014

Coca-Cola marketing scores again

Far be it from me to defend Coca-Cola’s advertisements.  They have only one purpose: to get you to buy more of the company’s flavored, colored, caffeinated water with nearly a teaspoon of sugar per ounce.

Drink a 20-ounce Coke?  That’s 18 teaspoons.

But you have to hand it to Coke’s marketers.

They just got me to write about the fuss over the company’s “It’s Beautiful” Super Bowl ad, which shows people of all colors and kinds singing America the Beautiful in—can you believe this?—foreign languages.

The response?  Tweeted bigotry:

WTF? @CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.

What amazes me about the response is that Coca-Cola has been doing commercials like this for decades.

Remember these?

Why this sudden outpouring of xenophobia and homophobia?  

It’s disturbing to think about why this is happening now, but I won’t be surprised if the controversy brings Coke lots of favorable publicity and helps the company sell even more sugary beverages.

Feb 6 2014

Is surgery really the best way to deal with obesity?

I received an e-mail message from Dr. Justine Davies, the editor of The Lancet Diabetes & Endocrinology, announcing a series of review articles on bariatric surgery for treatment of obesity.

Bariatric surgery, she says,

is the most effective treatment for both obesity and type 2 diabetes. In many people with type 2 diabetes, bariatric surgery not only limits disease progression, but also reverses complications.

She asks: So why is this procedure not being used more often to treat
patients with obesity?

Bariatric surgery has substantial benefits in terms of weight loss, metabolic status, and quality of life. It is safe and effective, and the future savings made through prevention of comorbid diseases could counterbalance its high cost. The surgery should, therefore, be available as an option to use when appropriate, and not only when all other options have been eliminated. Bariatric surgery offers a real opportunity for preventing comorbid diseases and complications of obesity. If it is only used as a final resort, this opportunity will be missed.

I can think of several good reasons: pain and suffering, treatment complications, questionable long-term prognosis, and cost, for starters.

Prevention is a better option.

If only we knew how….

Here are the papers:

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