Tomorrow is the official publication date for Unsavory Truth.  Here’s the launch invitation.

For information about the book, click here.

For my other public speaking engagements about the book, click here.

Enjoy!

Deborah Blum.  The Poison Squad: One Chemist’s Single-Minded Crusade for Food Safety at the Turn of the Twentieth Century.  Penguin Press, 2018.  

I already had received my copy of this book when Felicity Lawrence reviewed it in Nature along with my new book, Unsavory Truth.  What I loved about the review was Lawrence’s comment that I “could make a fair claim to [Harvey] Wiley’s mantle today…The book is a remorseless dissection of the corruption of science by industry.”

But enough about me.  Blum’s book is a clear, wonderfully written account of the political opposition faced by Harvey Washington Wiley, the head of the USDA’s Bureau of Chemistry (later, the FDA) who relentlessly lobbied his bosses, presidents, and the public to insist that food companies produce food safely.

If you cannot understand why there are still so many outbreaks of foodborne illness and why so many foods are still having to be recalled, this book is a revelation.

Blum, who directs the Knight Science Journalism program at MIT, is terrific at explaining the complex politics that affected Wiley’s work.

I particularly appreciated her chapter on the food safety laws passed in 1906.  Their passage came about, in part, as a result of Upton Sinclair’s publication of The Jungle, a book that exposed the horribly unsanitary and dangerous conditions of the Chicago stockyards.

Try to imagine something like this happening today: the book came out early in January.  By July, Congress had passed food safety laws.  Blum’s chapter explains how that happened.  Those events were news to me.

Much else in the book will also be news, even to people who follow food safety issues closely—the intensity of the opposition to everything that Wiley was trying to do.

Wiley was watching out for the disenfranchised, and in moral terms:

Wiley added that food quality and safety represented not only good science but also moral decision-making.  The wealthy, he pointed out, could easily afford fresh food and well-made condiments.  The trade in cheap, chemically enhanced imitations catered to the poor.  If the country could work to standardize good food, then it also would be promoting good health for all.  “Whenever a food is debased in order to make it cheap, the laboring man pays more for any given nourishment than the rich man does who buys the pure food,” he pointed out. [p. 195]

We need leadership like that today.

I especially like the way Blum ends the book:

Of we are to continue moving in a direction that preserves what’s best in this country, we need not romanticize the past but we must learn from what it tells us about our earlier mistakes.  The people who fought to correct those long-ago errors still have lessons to share.  The story of Harvey Washington Wiley, at his fierce and fearless best, should remind us that such crusaders are necessary in the fight.  That the fight for consumer protection may never end.  lBut if it does, if that long-awaited final victory is achieved, it will be because we, like Wiley, refused to give up. [p. 291]

Amen to that.

This is a collection of articles from the industry newsletter, FoodNavigator.com, about marketing foods to kids—kids’ food.

Really, kids would be much better off eating the healthy foods their parents eat.  They don’t need food aimed just at them.  Much of this is about selling products to busy parents.  Here’s how companies do it.

• FOOD FOR KIDS: Why do so many kids have food allergies, and what can we do about it?: The prevalence of food allergies has increased dramatically over the last 25 years, with infants and children most severely affected. But why? Is it changes in gut bacteria? The so-called ‘hygiene hypothesis’? The rising use of antibiotics? Is prevalence, and in some cases severity, increasing? What do we know, what don’t we know (yet), and what are the next steps in addressing the problem?.. Read
• FOOD FOR KIDS Vox Pop: Parents share their take on food for kids: Parents to young kids face many competing demands for their time. So is sitting down to dinner together a realistic option seven days a week? Is it a daily struggle to get kids to eat healthy?.. Watch now
• FOOD FOR KIDS: A chat with child nutritionists: With kids spending so much of their day in school while also being heavily influenced by their parents’ eating habits, how can we get kids to make healthy food and beverage choices?.. Watch now
• FOOD FOR KIDS: Sitting down with Nurture Life: The ideal situation for families with young children is a sit-down dinner seven days a week, but in many cases that’s just not realistic, says co-founder of Nurture Life Jennifer Chow… Watch now
• FOOD FOR KIDS: How can you earn professional recommendations for your healthy food brand?  ‘Influencers’ are increasingly sought after by brands looking to connect with their target audience via a trusted intermediary, and pediatricians are about as trusted as they come if you’re trying to reach parents of young children. So how can you put your brand at the center of conversations between pediatric professionals and millennial moms and dads?.. Read
• FOOD FOR KIDS: What’s the connection between infant gut bacteria and health outcomes later in life? Babies born in the USA today don’t have the same microbiome as those born 100 years ago, a seemingly innocuous discovery that could prove to be a game-changer in pediatrics, claims one California-based company on a mission to rejuvenate the ‘dysbiotic’ American gut… Read
• Square Baby promises a ‘foolproof way to give your baby 100% daily nutrition’:If not everyone is convinced of the viability of the direct to consumer (D2C) meal kit delivery business, the economics of the subscription model for baby food are much more appealing, claims Square Baby, one of a new wave of D2C brands targeting babies, or more accurately, their stressed and exhausted parents… Read
• $6.7M investment will help RETHINK Brands raise awareness of its kids’ water packed in juice boxes: With the help of a $6.7 million investment led by AccelFoods, the founders of boxed water company RETHINK Brands hope to change how more people think about water and the beverages they send with their children to school, sports practice and other events… Read
• GoGo SqueeZ targets tweens with new BlastZ fruit pouches: BlastZ – the latest innovation from GoGo squeeZ – is designed to attract new consumers to the burgeoning fruit squeezers category by appealing to kids that have outgrown apple sauce but are still looking for a convenient fruit snack, says associate brand manager Dennis Katsnelson… Read

In 2014, the soda industry (American Beverage Industry, Coke, Pepsi, and Dr. Pepper) and the Alliance for a Healthier Generation (founded by the American Heart Association and the Clinton Foundation) pledged to reduce calories in its beverages as a means to help with weight control.  The pledge was to reduce calories in sugary drinks by 20% by 2025.

At the moment, achievement of this goal seems unlikely according to a report by the American Beverage Association and the Alliance. 

The overall summary: a 3 (!) calorie per person per day reduction since 2014.

Plotting the data this way makes the change seem significant, but this industry has a long way to go.

Why isn’t it doing better?  The simple answer: sugary drinks sell and are highly profitable.

The report explains the trends:

• A decline in consumption of carbonated soft drinks, but an increase in consumption of sugary sports drinks, energy drinks, and ready-to-drink teas and coffees.
• A decline in retail sales of carbonated soft drinks, but an increase in calories from fountain drinks and food service.
• An increase in sales of smaller-size containers, but also an increase in sales of larger containers.

The report does not give advertising figures.

I’d like to know which products are getting the most marketing dollars.   Want to take a guess?

I am ever surprised by the extent to which Trump Administration’s policies directly harm its core supporters.  Two recent reports tell the story.

One comes from a group called Tariffs Hurt the Heartland, which has produced an accounting of the losses to businesses in Texas as a result of Republican trade policies—$424 million gone, just in August. 

Some of this affects farmers:

Scott Frazier, a south Texas farmer and Secretary-Treasurer of the Texas Farm Bureau, warned that tariffs will have long-term consequences for agriculture by shuttering the foreign markets that farmers in Texas and across the country depend on.  One quarter of our agricultural products grown in the U.S. are exported to other countries. The economic well-being of American agriculture depends on maintaining and strengthening our export markets, and farm and ranch families depend on this to survive.

I just got an advance copy of my new book about food company sponsorship of nutrition research and its effects on public health—to be published next week on October 30.

To get a taste (sorry) of the book, here are the first two pages of chapter 4.  If you would like to read the Sugar Association’s letter to me and my reply, I’ve included links to them after this excerpt.

Want to read the rest of the letter and my reply?

• Letter from the Sugar Association Attorney – Sugar Association 3/27/02
• Response to the Sugar Association – Marion Nestle 4/5/02

Mike Madison.  Fruitful Labor: The Ecology, Economy, and Practice of a Family Farm.  Chelsea Green 2018 (short at just 164 pages).

Every now and then, Chelsea Green sends me a book this publisher thinks might interest me.  And right they are.  This book is a perfect example of why I’m so impressed by what Chelsea Green chooses to publish.

Fruitful Labor is a conversational how-to manual for anyone thinking about doing small-scale, sustainable farming and wondering whether it could be fun and provide a decent living.  Madison’s optimistic yet realistic outlook makes it clear that both are possible.  He raises 200 or so vegetables and fruits on his own farm of 20 acres or so near Sacramento.

The book covers the specifics of what equipment and tools you need and what you need to do to raise animals, take care of the soil, and, yes, make a living.  Madison philosophizes about such matters as spacing of trees, what to do about wild animals, water quality, care of tools, the cost of electricity, and other such details.

He provides a copy of his IRS profit-and-loss statement and explains what it means to have enough income.

Dianne and I have never been motivated to be rich in terms of money.  We live in a beautiful place, we have many friends, we’re healthy, we have meaningful work, and we have wholesome food to eat and good local wine to drink–what would we want with more money?

Later, he explains the reality:

The increasing price of farmland in this area has far outstripped the rising prices of other assets, most notably labor, to the extent that a young couple starting out today has no possibility of replicating our experience….the price of farmland reflects not only its agricultural value, but also its value as an instrument of financial speculation and a place for a homesite; it is the latter two that primarily drive the price….In this context, our farming system is not sustainable.

This is a thoughtful, useful book, a pleasure to read and an inspiring plea for what used to be understood as agrarian values.

More than ever, we need such values.  Thank you Mike Madison, and thanks also to Chelsea Green.

FoodNavigator-USA has collected its recent articles on food industry lawsuits.  As it puts it,

There have been hundreds of class action lawsuits directed against food and beverage companies in the past five years, spanning everything from added sugar, ‘natural’ and ‘healthy’ claims, to glyphosate residues, and alkaline water claims. We take a look at some high profile cases, some emerging hot topics from Non GMO claims to a new wave of kombucha lawsuits, and what’s coming up from the FDA, from plant-based ‘milk’ labeling guidance to a fresh look at ‘healthy’ and ‘natural’ labeling.

I’ve organized these into categories.

GMOs

• And now the food lawsuits… General Mills sued over glyphosate residue post Monsanto $289m verdict: Monsanto has just been ordered to pay $289m in damages to a man who alleged its glyphosate-based herbicide caused his cancer (a ruling it is appealing). But what, if anything, does this verdict mean for food companies manufacturing products containing trace levels of glyphosate?.. Read
• Nestlé USA lawsuit highlights confusion over Non-GMO claims, say attorneys: A lawsuit alleging that Nestlé USA is misleading shoppers with its ‘No GMO Ingredients’ seal is unlikely to make much progress, predict legal experts, but it does highlight the confusion surrounding Non-GMO claims given that the standards underpinning them can differ from one product to another… Read
• The Non-GMO Project may emerge as the big winner from federal GMO labeling legislation: The Non-GMO Project will “only become more relevant” as mandatory GMO labeling kicks in, in part because its scope could be so narrow that consumers will not simply be able to assume that anything without a bioengineered label is automatically Non-GMO, says executive director Megan Westgate… Read

Warnings about chemicals in foods

• ‘Significant increase’ in Prop 65 notices over lead, acrylamide, and cadmium in 2017/18, says Perkins Coie: There has been a significant increase in food and beverage Prop 65 actions in the past five years, with particularly strong growth in notices relating to lead, acrylamide and cadmium, according to new data compiled by attorneys at Perkins Coie… Read
• Amended Prop 65 regulations likely to prompt a significant uptick in litigation, predict attorneys: Amendments to Prop 65 – which requires firms selling products in California to provide warnings if their products expose consumers to 900+ chemicals linked to cancer or reproductive toxicity – will likely trigger a sharp rise in litigation as manufacturers struggle to get to grips with the new rules, predict attorneys… Read

Compliance with labeling and health claims requirements

• RXBAR sued over minimalist labels, ingredients declaration; but case is a stretch, say legal experts: ‘We tell you what’s on the inside on the outside’ protein bar brand RXBAR has been hit with a proposed class action lawsuit* by the same law firms challenging the minimalist ingredients declarations of fellow bar brand That’s It.**.. Read
• Halo Top routinely under-fills its pints, alleges lawsuit, ‘dramatically so, at times…’: A month after being hit with a lawsuit alleging it made false and misleading representations about its light ice cream, Halo Top has been targeted again, this time with a proposed class action alleging it routinely under-fills its pints, “and has been doing this for years.”.. Read
• ‘No reliable scientific evidence’ supports Trader Joe’s alkaline water claims, alleges lawsuit: “There is no greater benefit to ingesting Trader Joe’s alkaline water than ingesting an equivalent bottled water or tap water,” argues a lawsuit alleging Trader Joe’s is duping shoppers into paying over the odds for the water, although legal experts predict that proving Trader Joe’s is making false implied health benefit claims will be “close to impossible.”.. Read
• Plant-based ‘milk’ row heats up as FDA commissioner says ‘public health concerns’ inform the agency’s renewed interest in dairy standards of identity: The war of words over labeling conventions for plant-based ‘milk’ intensified this week as FDA commissioner Dr Scott Gottlieb indicated that a “a new compliance policy” may be on the cards as the agency hosted a public meeting on its nutrition innovation strategy… Read
• Do consumers expect kombucha to contain live organisms? Court gives green light to lawsuit: Do consumers expect products labeled as ‘kombucha’ to contain live organisms, even if they don’t make any claims to this effect? Maybe, according to a court filing in a case that could have broader ramifications for the burgeoning category going forward, say attorneys… Read
• How much sugar do consumers expect in a ‘lightly sweetened’ cereal? Judge certifies classes in Kellogg added sugar case:  If up to 40% of the calories in breakfast cereals are from added sugar, and brands describe them as ‘lightly sweetened,’ are they misleading shoppers? Perhaps, says a federal judge who has just certified three classes of consumers in a false advertising lawsuit vs Kellogg, which is now heading into mediation… Read
• Tofurky CEO: It’s not the role of lawmakers to choose winners or losers in any given industry: As long as protein products are safe and shoppers are not being misled, it’s not the role of lawmakers to write new labeling laws favoring one production method over another, says the CEO of plant-based meat brand Tofurky, which is challenging a Missouri law* limiting the term ‘meat’ to slaughtered livestock or poultry… Read
• Clif Bar fires back at ‘absurd’ lawsuit: Consumers expect energy bars to contain sugar: Clif Bar has hit back at allegations made in a recent lawsuit* that it is duping consumers by presenting bars that are “loaded with sugar” as wholesome and nutritious, and urged the judge to toss the “absurd” and “implausible” case… Read

And here’s a more recent one from CBS News:

• LaCroix ingredients: Lawsuit alleges “all natural” claim is false: LaCroix sparkling water is facing a lawsuit alleging its claims of “all natural” and “100 percent natural” are misleading because…”Testing reveals that LaCroix contains a number of artificial ingredients, including linalool, which is used in cockroach insecticide.”

And here’s one more from CSPI (an October 24 addition):

• CSPI sues Jamba Juice: its juices, CSPI charges, are made from cheap concentrates as well as fresh fruit.

Addition, December 11

• Article about the five most active lawsuits