Rolling back nutrition standards #1: Added Sugars

The new administration is hard at work undoing the gains of the last one.

In my post on the nominee for FDA Commissioner, Scott Gottlieb, I noted that he’d been saying nothing about food.  Now he is.

He told Congress this week that he’s open to “pushing back the Nutrition Facts label update deadline [of July 2018] to align it with USDA’s coming GMO labeling regulation.”

The Center for Science in the Public Interest (CSPI) has plenty say about this.  As it explains, the food industry wants the

deadline to be pushed back to align with the USDA’s coming GMO disclosure regulation — a measure that isn’t likely to kick in for a few years (at least)… Gottlieb suggested during the hearing that he may be open to aligning the deadlines…You want to try to consolidate the label changes when you’re making label changes as a matter of public health, he said, adding that requiring companies to update their labels repeatedly is costly.

But wait!  Doesn’t this sound just like what food company leaders said in March in a letter to HHS Secretary Tom Price?

On behalf of the food and beverage industry, we are writing to express our concern with the current compliance deadline of July 2018 for the Nutrition Facts and Serving Size (NFL) rules and to request extending the deadline to May 2021.

May 2021?  Let’s hope we all live that long.

Reminder: Everyone would be healthier eating less sugar.

Rolling back nutrition standards #2: School food

According to Politico, Senate Agriculture Chairman Pat Roberts wants the USDA to undo the school meal nutrition standards put in place by the Obama administration.  In a letter to the USDA Acting Deputy Secretary, Roberts said:

I urge you to act administratively and provide immediate relief from certain egregious aspects of the standards, particularly in regards to the rapidly approaching sodium limits and the dairy and whole grain requirements,..After providing immediate relief, I urge you to provide long-term flexibility and certainty for our schools, our food service directors, and other stakeholders.

Reminder: the school nutrition standards are working just fine.

Much ink has been spilled and many pixels displayed over Pepsi’s Kendall Jenner commercial, now pulled with an apology from the company.

If you somehow missed what this was about, here’s a selection of comments:

• WPXI Pittsburgh: Bernice King criticizes Pepsi in pointed tweet
• Huffington Post: 3 Mistakes Pepsi Made that Entrepreneurs Should Avoid
• Slate Magazine blog: Beck Bennett Has the Conversation Everyone Involved in Pepsi’s Bad Ad Somehow Avoided
• Christian Post: Is Pepsi, Kendall Jenner Ad Video Really Racist?
• WFPL: Strange Fruit: Pepsi Solved Racism!
• The Interrobang: Protester Tries Kendall Jenner’s Pepsi Move On Portland Mayo

Saturday Night Live has the last word on it.  This too got ink and pixels.

• The Washington Post asks: How did that Kendall Jenner-Pepsi ad even get made? SNL imagines an answer.
• Time Manazine: SNL Gives Inside Look Into How the ‘Tone-Deaf’ Kendall Jenner Pepsi Commercial Was Made
• USA Today: ‘SNL’ imagines how that problematic Kendall Jenner Pepsi ad happened

Addition

Late Night with Seth Myers has an “alternative ending”

When I was in Berkeley a couple of weeks ago, I met Dechen Tsering who works with Health, Housing and Community Services for that city.  She keeps an eye on what’s happening with the revenues collected from the city’s soda tax.

She sent me a link to the soda tax Website.

It’s full of useful information about the tax and what is happening with it.

Since 2015, the Berkeley City Council has allocated a total of $5 million from the General Funds for community agency grants and Public Health Division staffing to support the Healthy Berkeley Program. The funded programs aim to reduce consumption of all sugar-sweetened beverages.

If you want to know which organizations are getting tax funds in 2017, take a look here.

And here’s more than you ever wanted to know:

1. Complete SSB Tax Ordinance.

2. Glossary of definitions.

3. FAQs about the SSB tax.

4. SSB tax revenue 10.20.2015

5. SSB tax revenue 2.9.2016

6. SSB tax revenue 5.2.2016

7. SSB tax revenue 3.29.2017

8. SSB tax forms and instructions

Impressive, no?  A bright ray of sunshine for the weekend.

FoodNavigator-USA, a food-industry newsletter that I read regularly, publishes occasional “Special Editions,” meaning collections of articles it has published on specific topics.  This one is on Sweeteners and Sugar Reduction,

Food and beverage manufacturers have a far wider range of sweetening options than ever before, from coconut sugar to allulose, monk fruit and new stevia blends. This special edition looks at the latest market developments, the changing political landscape, formulation challenges and consumer research. It will also address some labeling and regulatory issues affecting the market, from new FDA requirements to list added sugar on the Nutrition Facts label and the extent to which the ‘GMO factor’ is impacting purchasing decisions for sweeteners.

• Senomyx unveils ‘natural’ sweetener breakthrough, plans GRAS notification by end of 2019: Senomyx has identified a new zero-calorie, high-potency sweetening compound found in trace levels in monk fruit, which it plans to produce on a commercial scale via fermentation… Read
• Consumers want stevia from the leaf, says PureCircle: ‘They want naturally-sourced plant-based ingredients’: As the technology around producing steviol glycosides continues to evolve, transparency in labeling will be critical if consumer trust in ‘natural’ sweeteners is to be retained, says PureCircle, which claims to be the “clear market leader in terms of production capacity and R&D” when it comes to stevia extracts… Read
• Where next for stevia? From designer glycoside blends to fermentation and enzyme modification: If high purity Reb A used to be the only game in town when it comes to stevia, the game has become a lot more sophisticated in the past couple of years as suppliers compete to provide the best-tasting combinations of steviol glycosides, and products become more application-specific, says Sweet Green Fields chief science officer Mel Jackson PhD… Read
• Allulose could change the sugar reduction game… if labeling rules are changed, says Tate & Lyle: Allulose – an ultra low-calorie sugar found naturally in jackfruit and figs that Tate & Lyle is making in commercial quantities from corn using enzymes – has got some high profile advocates including Quest Nutrition, but would gain significantly more traction if manufacturers were not required to include it as added sugar on US food labels, says Tate & Lyle… Read
• FDA issues GRAS no objection letter for Sweegen’s Bestevia Reb-M – which starts with the leaf, then undergoes ‘enzymatic conversion’: California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M – manufactured from stevia leaf extracts converted to Reb M using enzymes – for use as a general purpose sweetener for food and beverage applications in the US… Read
• Big Tree Farms unveils golden coconut sugar to compete with refined white sugar: ‘This is going to be a truly disruptive sweetener’: Big Tree Farms has developed a paler, finer ‘golden’ organic Fair trade coconut sugar that can replace refined white sugar in applications where coarser, darker coconut sugars aren’t ideal, says the company, which has been selling coconut sweeteners for a decade and is still generating double digit growth year-on-year as consumers embrace their ‘unrefined’ and low-GI credentials… Read
• New kid on the block explores novel business model for stevia production: California-based B’BOX Group claims to have developed a proprietary technique for producing clean-tasting, high-purity stevia extracts that is so fast and cost-efficient that it says leading CPG manufacturers are considering buying the technology and producing their own sweeteners – a new model for the industry… Read
• ADM teams up with GLG Lifetech to add stevia and monk fruit to its portfolio: ADM is bringing two sweetener brands, SweetRight stevia and VerySweet monk fruit, to market following a tie up with Canadian high potency sweeteners specialist GLG Lifetech… Read
• Should foods high in added sugar be disqualified from making nutrient content and health claims?  High levels of added sugar should disqualify foods from being able to make health claims, or nutrient content claims such as ‘healthy’ or ‘high fiber,’ argues a citizen’s petition filed last week by the nonprofit advocacy group the Union of Concerned Scientists… Read
• Confused about added sugar? FDA issues draft guidance on Nutrition Facts changes: The FDA has attempted to clear up some of the confusion over defining and calculating added sugar, in new draft guidance designed to help firms get to grips with the key changes it is making to the Nutrition Facts panel… Read
• Sparkling ICE unveils $37m ad campaign, queries soda tax inconsistencies: ‘It’s a mess’: Talking Rain Beverage Co has unveiled a $37m national ad campaign that president Kevin Klock says will give Sparkling ICE a stronger brand identity – something it has historically lacked, despite its meteoric growth (estimated retail sales have surged from around $10m in 2011 to well over $600m today)… Read
• Ag Committee weighs whether SNAP should pay for sugary drinks: Prohibiting the purchase of sugar-sweetened beverages and other “unhealthy” foods and beverages with SNAP benefits, also known as food stamps, likely would not discourage their consumption, but would be costly and difficult for retailers to implement, industry stakeholders argued on Capitol Hill last week. .. Read
• Kellogg, Post & General Mills hit with wave of lawsuits as plaintiff’s bar turns up the heat on sugar: If a high percentage of the calories in your product are from added sugar, and you are stating or implying that it’s healthy and nutritious, are you at risk of a false advertising lawsuit? A flurry of lawsuits recently filed vs Kellogg, General Mills and Post Foods suggest the answer is yes, although legal experts predict the plaintiffs face an uphill battle… Read
• Misfit Juicery’s two-prong approach to addressing the anti-sugar trend’s threat to juice: Startup Misfit Juicery is taking a two prong approach to the growing threat to the juice category posed by consumers’ increasing concern about sugar, and in doing so is setting itself apart from the competition… Read
• Health advocates argue for a tax on sugary drinks in Canada to save lives and healthcare costs: Twenty-four public health advocates and organizations are calling on the Canadian government to levy a significant tax on manufacturers of sugary drinks to discourage consumption and help fund healthy living initiatives… Read
• In age of sugar reduction and ‘clean label,’ sweetener manufacturers adapt: A combination of shifting consumer demand for ‘clean label’ and a new FDA requirement to list added sugars on nutrition panels means sweetener manufacturers are navigating through new territory… Read
• Chicago snack start-up No Denial Foods targets low-sugar shoppers seeking indulgence: “Sugar is the new fat” when it comes to dietary villains, says No Denial Foods Founder Debbie Wood. “Sugar is going to be on a lot of people’s radar.”.. Read

Global Meat News is another one of those industry newsletters I follow closely.  It’s been tracking what’s been happening with meat in Brazil.  This is a great place to find out about this quickly.

Here’s what’s come in on Scott Gottlieb’s nomination as FDA Commissioner since my post last week.

From the New England Journal of Medicine: a scathing commentary observes that “Gottlieb’s background places the agency, and the public, in a difficult position.”   Two reasons: (1) “His previous experience in academic medicine, applied science, and government service is threadbare.”  (2) “Gottlieb has been enmeshed in highly remunerative relationships with the biopharmaceutical industry, including sitting on various corporate boards…Gottlieb seems unlikely to have earned his corporate-board perches with scientific expertise.”

From Politico: Gottlieb says he will recuse himself–for one year (that’s all?)–from some (not all?) agency decisions dealing with more than 20 drug companies.  This is because he is a board member or adviser to those companies or funds them through his venture capital roles.  Here is his financial disclosure form.

From StatNews: More details on Gottlieb’s financial entanglements with drug companies: “Gottlieb’s critics argue that his expansive resume creates a conflict-of-interest minefield that could cast doubt on the FDA’s decision making.”

From the New York Times:

Dr. Gottlieb, a resident scholar at the American Enterprise Institute, has also been a prolific writer and public speaker, criticizing the agency’s approach. “In so heavily prioritizing one of its obligations — the protection of consumers — the F.D.A. has sometimes subordinated and neglected its other key obligation, which is to guide new medical innovations to market,” Dr. Gottlieb wrote in 2012 in National Affairs, a conservative-leaning political journal.

Also from the New England Journal of Medicine: A commentary discusses the challenges faced by an FDA Commissioner having to do with evidence for drug efficacy, drug development, and drug prices.  It concludes: “All these challenges require a strongly resourced FDA working at the cutting edge of regulatory science. A commissioner who is able to advocate for such a vision, which includes less dependence on industry funding, will bring the agency into the 21st century.”  Will someone so closely tied to the drug industry fit this description?

Concerns about Gottlieb center on his financial ties to the drug industry.

But what about food?

A reader reminds me about pre-election promises to get rid of the FDA Food Police.

From The Hill, September, 2016:

In a fact sheet posted online Thursday, the campaign highlighted a number of “specific regulations to be eliminated” under the GOP nominee’s economic plan, including what they called the “FDA Food Police.”

“The FDA Food Police, which dictate how the federal government expects farmers to produce fruits and vegetables and even dictates the nutritional content of dog food,” it read.“The rules govern the soil farmers use, farm and food production hygiene, food packaging, food temperatures and even what animals may roam which fields and when,” the statement continued. “It also greatly increased inspections of food ‘facilities,’ and levies new taxes to pay for this inspection overkill.”

The British government is serious about reducing sugars, especially in the diets of children.  Its agency, Public Health England (PHE), has been hard at work for several years.

In 2014, it issued a report announcing plans for initiatives to reduce overall sugar intake: Sugar Reduction: Responding to the Challenge.

In 2015, its report provided evidence for why eating less sugar is necesssary: Sugar Reduction: The Evidence for Action.

The Scientific Advisory Committee on Nutrition (SACN) has concluded that the recommended average population maximum intake of sugar should be halved: it should not exceed 5% of total dietary energy. SACN also recommended that consumption of sugar sweetened drinks should be minimized by both adults and children. By meeting these recommendations within 10 years we would not only improve an individual’s quality of life but could save the NHS, based on a conservative assessment, around £500 m every year.

In 2016, a different agency of the UK government issued a plan for action to reduce childhood obesity. Among other recommendations, the plan called for taxes on soft drinks, but it also challenged the food and beverage industries to reduce sugars in products aimed at children by at least 20% by 2020, including a 5% reduction in the first year.  It said companies could do this by reducing sugar levels in products, reducing portion size, or shifting purchases to lower sugar alternatives.

In 2017, Public Health England set targets: Sugar Reduction: Achieving the 20%.

The role for Public Health England (PHE) is to advise government on setting the sugar reduction guidelines per 100 g of product and the calorie or portion size guidelines for specific single serving products. PHE is committed to publishing the category-specific guidelines for the nine initial categories of food in March 2017 and this report fulfills that commitment.

The guidelines are quite precise:

The good news: everyone has to do this so it will be an across-the-board reduction.

The not-so-good news: the reports say not one word about enforcement.

Public Health England plans follow-up reports.  Stay tuned.

• For a quick summary, see FoodManufacture.co.uk
• For the candy industry’s take, see ConfectionaryNews.com

Amy L. Best.  Fast Food Kids: French Fries, Lunch Lines, and Social Ties.  New York University Press, 2017.

This is an academic sociologist’s account of what and how kids eat in school, and why.  Amy Best, a professor at George Mason University, spent several years quietly observing kids eating at McDonald’s and Chipotle, and in cafeterias in a low- and high-income high school.  She also did countless interviews.

The result is a reality-based analysis of the strengths and weaknesses of school lunch programs, and how school cafeterias are used by kids as public spaces defined, as Best puts it, by racial segregation and educational and income inequalities.  She also has plenty to say about attempts to reform school meals, the role of “hypervigilant” parents, and the draw of fast food.

Of school food, she says:

Unlike family food, school food holds little if any sacred value; nor does it contain the allure of commercial foods…What is clear is that for some kids, school lunch will continue to be regarded with indifference (and in some cases open contempt).  That is the case because the food is school food.  In principle, kids find the relationship to public school objectionable, not the food itself (even though some school food really does warrant genuine complaint).  Boredom with food is also about boredom with school.

She argues for introducing critical food literacy into the school curriculum, meaning critical thinking about current food system issues.  This sounds to me like what Alice Waters has been trying to do–and is doing–through her Edible Schoolyard projects, and also like the work of the Center for Ecoliteracy.  Both call for issues related to school lunch to be part of the school’s educational mission.  Best does not mention either effort in her book, an unfortunate omission in an otherwise thoughtful account of a complicated and important topic.