Food Politics

by Marion Nestle
Aug 31 2022

Annals of marketing: sugary kids’ cereals

It’s hard to know what to make of the new products heading for the market.

Here’s one.

The rapper Calvin Cordozar Broadus Jr (aka Snoop Dog) is planning to introduce a new breakfast cereal (When?  Sometime soon).

Just what we need.  Another sugary cereal targeting kids.

If a Nutrition Facts label is available, I couldn’t find it online, but I’m guessing 30-40% sugar, and full of color and flavor additives, and super ultra-processed.

But it’s gluten-free and some of the sales revenues will go to support Door of Hope, which advocates for homeless families.

Despite the do-good aura, it’s not what nutritionists recommend, alas.  Well maybe as an occasional treat.

Will Kellogg complain about copyright infringement?  This is clearly a Froot Loops copycat, only with marshmallows—more marshmallows, no less.

Sigh.

Aug 30 2022

Just got advance copies!

Just got my two—count ’em—copies of the forthcoming memoir, a candid personal account of my professional life.  It comes out October 4.

The publisher, University of California Press, is offering a 30% discount.

  • Go to: www.ucpress.edu/9780520384156
  • Use code 21W2240 at checkout

Information about the book is here.

Forthcoming appearances are listed here.

Aug 29 2022

Industry funded criticism: front-of-package labels

Serge Hercberg, who originated the NutriScore front-of-package labeling system used in France and several other European countries send me a link to this review by several Italian investigators.   To refresh memory, this is how NutriScore works.

It’s a bit complicated but this paper is even more so.  Its writing seems obfuscating, but judge for yourself.

The review: Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels.  Nutrients202214(16), 3423; https://doi.org/10.3390/nu14163423

Conclusions: “The most recent goal of EU policy-makers is to find a harmonized and universal labelling system to adapt in all European countries. However, observing the structure of the extant literature, there might be two current risks that should be avoided. The first risk is to outline a labelling scheme that is not fully supported by converging evidence as derived from multiple different constructs. The second one refers to the risk of implementing a labelling scheme grounded on valid results and high levels of citations, supported by a network of authors, but overlooking the fragmentation of other valid positions in the literature that together contribute to depicting an environment in which the different and still valid results reflect the diversity of alternatives that are equally effective, but less supported. In conclusion, the right choice of FoPL would benefit both consumers and the food industry, but there are still additional knowledge and usage gaps that must be fulfilled to define the proper universal option that supports consumers toward healthier and more informed food choices.”

Funding: The research received non-conditional funding from Federalimentare.

Conflicts of Interest: The authors declare no conflict of interest.

Comment: Federalimentare is the Federazione Italiana dell’Industria Alimentare, the major Italian food trade association.  It strongly opposes use of NutriScorre (no surprise).  The authors do have a conflict of interest, but either do not recognize it or are denying it.

I think what they are saying that NutriScore and other front-of-pack systems are not “fully supported by converging evidence,” suggesting that better alternatives would “benefit both consumers and the food industry.”

But what’s really going on here is that front-of-pack labels discourage puchases of ultra-processed foods.  It is understandable that the food industry dislikes them.

This paper is part of a concerted effort by the Italian food industry to discredit NutriScore.

Serge Hercberg, a professor of nutrition at the University of Paris, is under intense personal attack from Italian Twitter trolls, who have been posting insulting and threatening anti-Semitic tweets about his background (Polish Jewish) and his work with NutriScore.

Nutri-Score is not perfect (no such scheme can be) but the only explanation for these attacks must be that it is working.  The attacks are strong evidence for its effectiveness.

Who would ever imagine that a front-of-package food label would elicit anti-semitic vitriol.

Tough times, these.

Aug 26 2022

Weekend reading: the UK’s food system

I’m just getting caught up on reports.  Here’s one from The Food Foundation, an “independent charity working to address challenges in the food system in the interests of the UK public.”

Its report: The Broken Plate 2022: The State of the Nation’s Food System  “documenting the health of our food system, how it impacts on our lives, and why we must change the food environment so that it delivers healthy and sustainable diets for everyone, everywhere.”

Three things about this report make it of special interest: comprehensiveness, clarity of presentation, and forthright statements about what needs to happen.

For example:

The report covers issues such as price and affordability, food availability (in schools and shopping areas), and health and environmental effects (chidren’s weight and growth, diabetes amputations, life expectancy, climate change).

Aug 25 2022

Annals of marketing: Can’t make this stuff up

This one comes from Great Britain.

Whew.  I was worried about potatoes.  What a relief!

I thought it was a spoof, but it’s not.  ASDA (formerly Associated Dairies) is a Walmart subsidiary in Great Britain.

It offers other products labeled the same way.   In case you were worried.

Aug 24 2022

Task force on Hunger, Nutrition, Health report: a missed opportunity?

The Task Force on Hunger, Nutrition, and Health released its comprehensive report yesterday.

The report’s purpose is to inform the upcoming White House Conference on Hunger, Nutrition, and Health.  If so, it’s going to leave the White House in a quandary.

The report has lots of useful information, beautifully presented, and does all it should on adddressing hunger.

But as I read it, the report, titled Ambitious, Actionable Recommendations to End Hunger, Advance Nutrition, and Improve Health in the United States,” is not nearly ambitious enough when it comes to nutrition and health.

It makes far too many recommendations—30.  That’s always a bad sign (too many to do).  .

Really, only 2 recommendations are needed.  These should establish or expand federal agriculture, food, and nutrition policies to ensure:

  1.  Adequate, affordable food and nutrition for everyone.
  2.  Healthy diets for everyone, meaning those that follow Dietary Guidelines and are largely plant-based, balanced in calories, and low in undesirable fats, sugars, and salt (i.e., ultra-processed foods).

The hunger recommendations do the job: they call for ensuring benefits sufficient to meet households’ basic needs.

But the second?  A mess.

Here is the most obvious example [my comments follow] .

Recommendation #9: “Reduce the marketing of foods that do not align with the latest DGA and increase the marketing of foods that align with the latest DGA to children and populations with disproportionate rates of diet-related chronic conditions” [Good! But not through the recommended voluntary methods by industry.  That won’t work; it requires legislation]

But here’s Recommendation #25: “Increase the ability of food companies to communicate with consumers about the evidence for healthfulness of certain food products and nutrients.”  [Uh oh]

This comes with three action items:

  1. FDA should expeditiously update its definition of the word “healthy” [good] and incentivize food companies to use the terminology and/or associated symbol in their food packaging and marketing [Yikes!] and increase the proportion of products on the market that meet the “healthy” definition [OK, as long as they are not gaming the system].
  2. Congress and/or FDA should improve and streamline the process for application, review, approval, and use of health claims and qualified health claims on food packages. [No!  If it’s one thing we don’t need, it’s more misleading health claims]. 
  3. Congress and/or FDA should create a new process for communicating about foods, nutrients, and other bioactive ingredients that may prevent or treat disease through label claims. [No!  We do not need more claims for the benefits of ultra-processed food products].

What’s missing from this report?

  • Anything about ultra-processed foods and their effects on calorie intake and overall health.  The term is mentioned once, but only in the context of ‘more research needed’ (Recommendation #19).
  • A clear statement of the benefits of soda taxes in reducing consumption of sugar-sweetened beverages.  Why isn’t there one?  A box explains: “Task Force members voiced diverse perspectives on this topic.”
  • A clear statement about making SNAP align with Dietary Guidelines.  This is mentioned, but only in the context of pilot research (recommendation #2), and therefore contradicts recommendations #3 and #5.  #3:  Increase nutrition security by promoting dietary patterns that align with the latest Dietary Guidelines for Americans (DGA) through federal nutrition programs.  #5:  Leverage the federal nutrition programs’ power in economic stimulus to support food systems that promote foods that align with the latest DGA.”
  • Firm calls on Congress to pass legislation to do what is needed.

What happened?  One member of the committee explained to me that its membership included everyone from anti-hunger advocates to food industry representatives, and too many vested interests were at stake.  Members could not agree on anything that would make a real difference to policy.  Anything substantive met strong resistance.

When it comes to public health policy, which this most definitely is, the food industry has no business being at the table.

This was a recommendation of the 2019 Lancet Commission on the Global Syndemic of Obesity, Undernutrition, and Climate Change.  Read that report.  It explains why including the food industry in policy recommendations that might reduce sales is not a good idea.

If I had been a member of this Task Force, I would have called for a minority report on policies for reducing consumption of sugary drinks and ultra-processed foods.  But that, of course, is why I’m no longer appointed to such committees.

Aug 23 2022

USDA takes a baby step to making the chicken tournament system a bit more fair

USDA has finally proposed new rules to try to make the current poultry farming system a bit more fair to the people who actually raise the chickens.

Under the current system, the big poultry producers get the benefits while the chicken farmers take all the risks.  The companies supply the chicks; the farmers pay for the houses, equipment, and management—and take on immense debt to do so.

They are paid according to a tournament system.  Farmers who produce the most amount of chicken using the least amount of feed are paid the most; others get less.  But the farmers do not control the quality of the chicks they receive.  They also sell to only one buyer, a system with its own name, monopsony.

John Oliver did a synopsis of the tournaent system in 2015.

Hence the new rule: Transparency in Poultry Grower Contracting and Tournaments.  This does not get rid of the tournament system, unfortunately, but it does require poultry companies to disclose key information to growers about realistic outcomes before making important contracting decisions such as capital investments, and about key inputs.

The point is to enable growers to understand the terms of their contracts so as to have a better chance to compete.

Also see:

According to Politico, advocates for a fairer system are complaining that the largest poultry companies are pressuring farmers to oppose the USDA’s proposed rule and providing them with form letters to send in.

The USDA acknowledged these complaints when it announced an extension of the public comment period.

USDA is taking these steps to help ensure the integrity of the Federal rulemaking process and to ensure all parties have the opportunity to fully comment.

“There is fear throughout the meat and poultry industry as we saw earlier this year at two separate Congressional hearings where witnesses did not testify due to concerns of retaliation,” Vilsack said. “But it is still critical that we hear the full story, so we are highlighting the option for comments to be provided anonymously.”

Politico says that as of Aug. 18, the USDA had received at least 350 public comments.  According to its analysis, at least 200 of public comments support the rule, though some supporters have significant reservations and are imploring USDA to go further.

Aug 22 2022

Food industry partnerships with nutritionists: conflicted interests?

Today’s Dietitian  sent this e-mail blast to members of the Academy of Nutrition and Dietetics on behalf of the National Pork Board, one of its sponsors.

The National Pork Board is seeking to build strong and meaningful partnerships with the Registered Dietitian profession. When it comes to up-to-date nutrition information, cooking techniques, continuing education and future collaborations, Pork is getting ready to give you the resources you value most. But first, we want to hear from you!

We invite you to take this survey for a chance to win one of fifteen $100 Amazon gift cards!*

The survey should take less than 15 minutes to complete. Your responses are voluntary and confidential. Responses will not be identified by individual but will be compiled and analyzed in aggregate.

Fifteen winners will be chosen at random to receive a $100 Amazon gift card. To be eligible, respondents must share their email address at the end of the survey.

Please click here to take the survey by August 22, 2022* Giveaway is subject to Official Rules.

If you want to know how meat trade associations encourage dietitians to promote their products, here’s an example.

Thanks to Dr. Lisa Young for alerting me to this one.