by Marion Nestle

Currently browsing posts about: Candy

Sep 8 2021

Marketing strategy of the week: impulse buys

As I discussed in my book, What to Eat, the entire purpose of a grocery store or supermarket is to encourage sales, particularly impulse buys of profitable items.  Food and beverage companies pay stores to place their most profitable products where customers can most easily see them.

This makes checkout counters prime grocery real estate.

Mars Wrigley tells you how this works.

Mars Wrigley showcases new impulse shopping solutions and products

Mars Wrigley said its multifaceted merchandising solutions will shape impulse throughout the shopper journey and provide an effective retail experience, be it at curbside pick-up, online or in-store.

The company is set to work alongside retail partners to implement solutions that reimagine impulse at checkout and identify new spaces in aisle and digitally to optimise category presence and drive conversion [i.e., sales].

Spearheading this growth is its new Accelerating Impulse Moments (AIM) insights platform. This four-pillar platform consists of conversion strategies for retailers across all channels in stores and online, with Snacks Aisle Optimization, Secondary Display Growth, Transaction Zone Reinvention and Digital Solutions Execution.

These strategies will help retailers shape impulse throughout the shopper journey to create an effective and engaging omni-channel experience.

Comment: You are the subject of this “effective and engaging omni-channel experience.”  This may look as if it is about helping grocers market products, but it is really about getting you to buy candy and chewing gum.

Aug 12 2021

Cocoa and chocolate in the food news

In talking about cocoa and chocolate, it’s a quick move from candy to politics.

New ways to treat yourself on World Chocolate Day July 7: “While we usually think of chocolate as a sweet treat, many cultures and cuisines use chocolate to boost the flavour profiles of their main dishes.”  Suggestions: (1) Mix it into your chilli con carne, (2) Use it as a marinade for meat, (3) Dip your bacon in it, (4) Add it to your Bolognese, (5) Turn it into pasta.  [Comment: I don’t think so].

‘You, the whites, are eating cocoa. You bring the price … you have to give us a chance to sell it at the price that we want’:  ‘I am a cocoa farmer’ is the first in an occasional series by Dr Kristy Leissle, scholar of the cocoa and chocolate industries…Over time, the series will illustrate both the diversity of people who farm cocoa, and the similarities of their circumstances. Read more

Rise in US confectionery sales boosts Fairtrade payments to cocoa farmers: People are paying more attention than ever to the conditions behind the products they buy as a way to make a difference in the world, according to new research findings released by GlobeScan and Fairtrade International…. Read more

Mondelēz and Fairtrade Foundation offer financial support to female cocoa farmersThe new ‘Cadbury Farmer Resilience Fund’ designed to protect cocoa farmer livelihoods during the COVID-19 pandemic is providing grants that will empower thousands of women farmers to start small businesses and earn a decent living…. Read more

Mars Wrigley to meet industry cocoa officials to discuss LID payments:  Barry Parkin, the company’s Chief Procurement and Sustainability Officer, is set to meet with members of the cocoa industry and the governments of Ghana and Cote d’Ivoire this week to discuss the Living Income Differential (LID) and to underscore the company’s commitment to…full payment to farmers and control of supply to prevent cocoa from moving into protected areas. Read more

Can U.S. chocolate companies be liable for child-labor abuses in the global cocoa supply chain?  Chocolate brought Americans sweet respite in 2020—more than usual, according to recent research into pandemic purchasing. But the great irony in our chocolate indulgence is that it’s also a product borne out of great suffering…Within the next few weeks, the U.S. Supreme Court is expected to rule on a pair of consolidated cases known as Nestlé USA, Inc. v. John Doe and Cargill, Inc. v. John Doe. Nestlé is one of the world’s biggest chocolate manufacturers and Cargill, the world’s largest cocoa bean processor.

And here’s the ruling: US Supreme Court rules in favour of cocoa companies Nestle and Cargill in child slavery case:  The US Supreme Court rules that Nestlé USA and Cargill can’t be sued for child slavery on African farms from where they buy their cocoa…. Read more

Comment: The issues in chocolate just won’t go away: unfairly low prices to producers of the raw materials, harsh and unfair working conditions, child labor, and overall power imbalances as displayed in the Supreme Court decision.

Feb 4 2021

A collection of unusual food items

I like posting collections of items on Thursdays.  Here are some fun ones.

Food anyone?  Enjoy!

Oct 30 2020

Food marketing effort of the weekend: Happy Halloween!

You might think that Halloween is—or was pre-Covid—a fun activity for your kids, but it’s underlying purpose is to sell candy, as much as possible to as many people as possible.  It’s a big part of total annual candy sales (Valentine’s Day is another).

Let’s start with The Counter’s account of how the candy industry convinced everyone to buy record-breaking amounts of candy, while public health authories were discouraging trick-or-treating.

Is it possible to trick-or-treat safely?  Suggestions:

What’s happening with Halloween in New York City?

ConfectionaryNews.com has produced a Special Edition: Fright night: How American candy companies are gearing up for Halloween

No doubt, Halloween is going to feel different this year, but as John Downs, president and CEO of the NCA [National Confectioners Association] says: “it isdefinitely happening!​”

In this special edition newsletter we focus on how the confectionery industry in the USA is preparing for one of its main holiday seasons.  Halloween is estimated to generate over $4bn in revenue for candy companies and while the festivities are going ahead, the emphasis is on staying safe and following guidelines.

To help consumers and its members prepare for this year’s event the NCA has launched its Halloween Central portal with up-to-date advice from top health experts on how to celebrate safely.  With online sales of candy soaring, we look at an innovative solution from Mars Wrigley with the launch of its virtual Treat Town app for those who are unable to join the outdoor fun this year.  We also report on how other big companies, including Hershey and Ferrero, intend to lift spirits this Halloween – and new kid on the block Stuffed Puffs completes our round-up with a spooky twist on a camp-fire classic.

Check-out the articles below to find out more – and have fun but stay safe this Halloween.

Feb 14 2020

Weekend eating: Valentine’s day options

Happy Valentine’s Day!

How to celebrate?  You can do this:

Or this:

But Valentine’s Day, in case you haven’t noticed, is about candy:  A whopping $27 billion worth this year.

Valentine’s Day is big business.  Here are some items:

Tags:
Dec 5 2019

Annals of marketing: functional (CBD, vitamins) gummy candies and chewing gums

ConfectionaryNews.com, a daily newsletter from this industry, has a Special Edition: The Rise of Functional Jellies.

“Functional,” you may recall, means something added over and above what is in the food to begin with.  In the case of gummy bears, it means added vitamins, minerals, herbals, or, these days, CBD.

The demand for functional jellies is growing with herbal extracts, cannabinoids and vitamins proving a good fit with the mainstream candy sector.

One of the quickest ways of getting nutrients into the body is via gums or jellies.

“Gummies have a slightly nostalgic feeling of something that we had as children, but in this version, it is completely transformed into a product that we can feel good about eating and that can easily fit into a healthy diet for kids and adults,” said ​Amanda Vagochik, VP of innovation at SinnovaTek.

In the articles below we look at how street-smart entrepreneurs are disrupting the industry with innovation and a fresh attitude and how CBD edibles are also changing the landscape of functionality in candy.

Oct 31 2019

Happy Food Politics Halloween

No getting around it.  It’s candy time again.

Researchers (somebody has to do this) tell us that candy popularity varies by state.

 

Here are a few items I’ve been collecting for this occasion.

Best of all is the candy industry’s advice for Halloween.

“Since there are many treats being handed out on Halloween, it’s a good time to keep balance in mind. Also, be sure to check out our 2019 press release.

As families gear up to go trick-or-treating, the National Confectioners Association is keeping consumers in mind with Halloween Central, a digital resource offering a variety of tools to help consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle.

Here is everything you ever wanted to know about U.S. pumpkin production.

Trick or treat!

Tags:
Jun 11 2018

“Functional” candy? Special report from Confectionary News

The industry newsletter ConfectionaryNews.com has a collection of articles on “functional” candy.  In this context, “functional” means the addition of something not originally present to enhance the food’s nutritional value.

In the U.S., confectioners have to be careful not to violate the FDA’s so-called “jelly bean rule,” one that says you cannot add nutrients to foods (like jelly beans) just to make them appear to be healthy.

But wouldn’t it be great if candy was a health food?  Spirulina chocolate?  Read on.

Special Edition: Functional Confectionery

The consumer trend towards better-for-you snacks gives confections made with functional ingredients an opportunity to scoop up their share in the health and wellness market.

As part of this special edition on Functional Confectionery, ConfectioneryNews talks to YouBar about its nutrition bars that meet individualized recipes for dietary and nutritional needs; Rainmaker which is currently testing its first line of branded protein confectionery products in the UK and Ireland; and Supertreats’ carob powder which is a healthy alternative to cocoa.