by Marion Nestle

Currently browsing posts about: marketing

Apr 1 2016

Weekend reading: CSPI’s Carbonating the World

Center for Science in the Public Interest has produced a new report:

It’s a lavishly illustrated and well documented investigative report into soda company marketing in developing countries.

Here’s an example of the documentation, enough to explain why Coke and Pepsi are pouring billions of dollars into bottling plants and marketing in India:

 

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For anyone interested in the nutrition transition from undernutrition to overnutrition in developing countries, this report is a must read.  Actually, it’s a must read for anyone who cares about diet and health.  If you do nothing else, look at the marketing illustrations from Nepal, Indonesia, or Nigeria.  They tell the story on their own.

Feb 22 2016

Energy drink marketing, Australia style

Alexandra Jones, of the University of Sydney’s George Institute for Global Health, was kind enough to forward the promotional activities of V, a New Zealand energy drink, on college campuses during orientation week.

These, to say the least, got my attention.

According to the company’s promotional materials (take a look!), it wants colleges to agree to let it:

  • Put used textbooks into college libraries that V carves out with V-shaped holes.
  • Give prizes including free product, cash, and “life-hack” recommendations such as “sneak booze into anywhere by hollowing out a baguette.”
  • Appoint brand ambassadors to hand out sample cans like “an energetic Christmas charity drive”
  • Conduct ongoing activities throughout the academic year including sending “sneaky ninja staff” into campus libraries to hide V promotions and prizes among the “less helpful, less exciting actual books.”

Here’s how:

We’re going to take an elephant-load of used textbooks and cut a V-shaped hole in the pages.  We’ll put in fake V cans with a super mysterious mystery prize in it.  Most of the time it’ll be free Vs.  Sometimes it’ll be a fistful of cash, but they’ll always have a life-hack recommendation with it.  For example, if it’s a beginner’s Spanish book, the hack says,”¿le gustaria ir a cenar?” is how you say, “would you like to go to dinner,” in Spanish.  As the hot girl/guy in your class and use this $500 for some fancy tapas and sangria (Spanish food).

I suppose this is meant to be funny and $500 ought to be enough for a good dinner, even at inflated Sydney restaurant prices.

Will librarians be amused?

The faculty, understandably, is not.

The campaign has been pitched to Sydney Uni.  Will the university agree to it?

The mind boggles.

Addition, Feb 25: Here’s an article about this.

Oct 21 2015

Canada’s new government’s commitments on food and nutrition

The Washington, DC-based Center for Science in the Public Interest also operates in Canada.  It issued a comment on the recent Canadian election.

Newly elected Prime Minister Justin Trudeau has four years to implement his public health nutrition commitments.  He and his party have pledged to:

  • Introduce new restrictions on the commercial marketing of unhealthy food and beverages to children, similar to those now in place in Quebec
  • Bring in tougher regulations to eliminate trans fats, similar to those in the U.S., and to reduce salt in processed foods
  • Improve food labels to give more information on added sugars and artificial dyes in processed foods
  • Make additional investments of $40 million for Nutrition North and $80 million for the Canadian Food Inspection Agency

Sounds like a new era indeed.  This will be interesting to watch.