by Marion Nestle

Currently browsing posts about: Meat safety

Sep 14 2016

Food is getting safer, baby step by baby step

Chase Purdy writing in Quartz says “The system for catching dangerous pathogens in America’s food supply is finally working.”

Here’s the best evidence: the remarkable decline in cases of STEC (Shigella Toxin E. Coli).

Quartz quotes food safety lawyer Bill Marler: “You look back over time and, from 1993-2003, about 90% of my firm’s revenue was from E. coli cases connected to hamburger.”

What changed?  Regulation.

The USDA now considers STEC to be an adulterant and does not permit meat and poultry contaminated with it to be sold.

But then there’s Salmonella.  It is not considered an adulterant.  Why not?  Because it occurs so frequently that USDA considers it normal.  Cases of Salmonella have not declined as much as they should.

In the meantime, the FDA is diligently following through on its food safety rulemaking.  On August 24, it opened three more sets of draft guidance documents for public comment.

FDA officials explain:

When we were drafting and seeking public comment on the rules that will implement theFDA Food Safety Modernization Act (FSMA), we promised that we would do whatever we could to help the regulated industry understand and meet the new requirements….Meeting the FSMA mandate involves cooperation between the FDA and the food industry. From the smallest food operation to the largest company, we want to be sure that we’re all on the same page and these draft guidances will help get us there.

Onward and upward.  This is progress.  It would be nice if it went faster but it’s real progress—even if Bill Marler still has plenty of work to stay busy.

 

 

Aug 31 2015

Bacteria in ground beef dangerous or natural? Depends on point of view, apparently.

Consumer Reports has just done a major report on the safety of ground beef.

In its announcement of the report, Consumer Reports says:

All 458 pounds of beef we examined contained bacteria that signified fecal contamination (enterococcus and/or nontoxin-producing E. coli)…Almost 20 percent contained C. perfringens, a bacteria that causes almost 1 million cases of food poisoning annually. Ten percent of the samples had a strain of S. aureus bacteria that can produce a toxin that can make you sick…One of the most significant findings of our research is that beef from conventionally raised cows was more likely to have bacteria overall, as well as bacteria that are resistant to antibiotics, than beef from sustainably raised cows.

For public health people, results like this should send alarm signals.  The presence of E. coli, even the non-toxic type, indicates fecal contamination.  This is more than a yuck problem.  If E. coli is there, dangerous fecal pathogens could be there too.

But the North American Meat Institute headlined its response: “Consumer Reports Ground Beef Study Confirms Strong Safety of Ground Beef.”

The “bacteria identified in the Consumer Reports testing are types that rarely cause foodborne illness. Bacteria such as Staphylococcus aureus, Enterococcus, and generic E. coli are commonly found in the environment and are not considered pathogenic bacteria…Bacteria occur naturally on all raw food products from beef to blueberries so finding certain types on some foods in a grocery store is not surprising and should not be concerning,”

For the meat industry, fecal contamination is normal, natural, and you don’t need to worry about it—just be sure to cook your meat to a temperature high enough to kill all pathogens.

Good luck with that.

My advice: if you like ground beef rare, go to a butcher shop and ask to have one piece of meat ground for you in a freshly cleaned grinder.

Oct 14 2014

Today’s food politics of Ebola

Ebola is much in the news, and for good reason.  It is highly contagious, difficult to contain, and deadly.

In food studies, we say that food is a lens through which to view the most important problems of society.  Here are some thoughts on the food politics of Ebola.

Dietary Supplements for Ebola Prevention or Treatment

The Council for Responsible Nutrition, the trade association for supplement manufacturers, has found it necessary to issue an advisory on use of dietary supplements to prevent or treat Ebola infections.

The American Herbal Products Association (AHPA), the Consumer Healthcare Products Association (CHPA), the Council for Responsible Nutrition (CRN), the Natural Products Association (NPA), and the United Natural Products Alliance (UNPA) are therefore endorsing the following unified advisory for marketers and retailers, as well as for consumers of dietary supplements:

  • Marketers and retailers of dietary supplements are urged to refuse to stock or sell any supplements that are presented as treating or curing Ebola virus disease, or preventing Ebola virus infection.
  • Marketers and retailers should refrain from promoting any dietary supplement as a cure or treatment for Ebola virus disease.
  • Anyone who believes they may have Ebola virus disease or may have come in contact with the Ebola virus should contact a healthcare professional immediately. The Centers for Disease Control and Prevention has more information on Ebola virus disease and the proper actions to take if you suspect you are ill.

The knowledge that no known treatment exists for Ebola has not stopped supplement manufacturers from advertising the benefits of their products for this infection.

FDA Warning Letters

The FDA has stepped in and issued warning letters to three manufacturers marketing their products as possible treatments or cures.  The FDA letters, which make interesting reading, went to:

Marketing of Nutritional Supplements

A simple Google search of “supplements Ebola” turned up this kind of information this morning:

The Ebola virus can be destroyed naturally – despite what you’ve been told To date, not a single virus has been tested that is not inactivated (killed) by a large enough dose of vitamin C (ascorbic acid). Many other antioxidants have similar virucidal effects, but vitamin C appears uniquely to be of greatest potency and clinical efficacy, as its simple chemical structure allows for it to be disseminated throughout the body with little restriction… Vitamin C is both very potent and optimally bioavailable in accessing any viral infection.

And this:

The substances in the Natural Allopathic protocol for Ebola offer a power unequalled in the world of medicine that we can harness to save many lives of people infected with Ebola…. Magnesium salts, sodium bicarbonate (baking soda), iodine, selenium and vitamin C are concentrated nutritional medicinals that have been used in the direst of medical circumstances…The core of the Natural Allopathic protocol redefines the way emergency room and intensive care should be practiced on Ebola patients with proven fast-acting, safe, concentrated and mostly injectable nutritional medicines. If the Ebola infection truly gets out of hand, it is comforting for parents to know that they can legally administer these same medicinals if infected people are treated at home. All of the Natural Allopathic Medicines can be also taken orally or used transdermally (topically) to almost the same effect if treatment is started early enough.

How Can Supplement Makers Do This?

The ability of supplement manufacturers to claim health benefits for their products, and mostly get away with it, is a result of congressional action in passing the Dietary Supplement Health and Education Act of 1994 (DSHEA), which essentially deregulated these products.

Twenty years later, the supplement industry is deeply divided between responsible and irresponsible manufacturers, both allowed by law.

As the president and CEO of one supplement company puts it,

The industry of 1994, roughly $8 billion in sales, has experienced compounded double-digit growth every year since DSHEA became law…DSHEA opened the door to growth, innovation, new science, new discovery and a nation of wanting consumers enchanted with the thought that there are natural solutions to their individual health needs…20 years later, it’s time to take a hard look at what DSHEA doesn’t provide to the industry today. The barrier to entry into this industry continues to have no hurdles; DSHEA does not define the boundaries of consumer trust… The generations of today, and the generations of tomorrow will demand transparency, they will demand efficacy, and they will demand quality and safety from all of us.

Clearly, they aren’t getting that now.

Other Connections to Food Politics

Chocolate

Politico writes:

EBOLA THREATENS WORLD’S CHOCOLATE SUPPLY:  Ivory Coast, the world’s largest producer of cacao, the raw ingredient in M&Ms, Butterfingers and Snickers Bars, has shut down its borders with Liberia and Guinea, putting a major crimp on the workforce needed to pick the beans that end up in chocolate bars and other treats just as the harvest season begins… the outbreak already could raise prices…Prices on cocoa futures jumped from their normal trading range of $2,000 to $2,700 per ton, to as high as $3,400 in September over concerns about the spread of Ebola to Côte D’Ivoire.

Food safety

Food safety lawyer Bill Marler points out that Ebola started out as a foodborne illness.    Its most likely source was infected bushmeat that transferred the virus to human handlers.

Following standard food safety procedures is always a good idea while hoping that health officials get this epidemic under control.

 

May 30 2013

Chinese buy Smithfield: What about food safety, the environment, community health, animal welfare, worker rights?

I first heard about the impending of Smithfield (the gigantic ham-and-pork company) to the Chinese company, Shuanghui International Holdings, from MeatPoultry.com:

The acquisition positions Smithfield to expand its offerings in China through Shuanghui’s distribution network. Shuanghui will acquire all of Smithfield’s outstanding shares for $34 per share in cash, which is a 31 percent premium…Smithfield’s stock price rose nearly 28 percent to $33.20…Smithfield’s common stock will no longer be publicly traded, and the company will become a wholly owned independent subsidiary of Shuanghui.

MeatPoultry.com also reported a statement from the CEO of Shuanghui: 

We are excited about this…Together, [Shuanghui and Smithfield Foods] can be a global leader in animal protein…We are No. 1 in China; Smithfield is No. 1 in the US…Chinese consumers like American pork. US farmers want foreign markets for their pork. This will be a win-win for both countries.

Not exactly, says a e-mailed news release from the Waterkeeper Alliance:

This deal with the Shuanghui – a company with a very recent history of producing tainted food – raises the specter that Americans will lose more control of their food supply, be exposed to tainted food and be left with even more devastated farming communities and drinking water supplies as a result of increased industrialized meat production.

The New York Times put this sale on the front page and Stephanie Strom has an even longer piece on it in the business section.   The Washington Post also had plenty to say.

Smithfield, you may recall, is a company famous for factory farms, pollution, and truly appalling labor practices documented, in among many other places, the movie, Food, Inc.

In 2009, I commented on a previous attempt by Smithfield to sell out to a Chinese company.

Let’s not be too xenophobic about China. China already owns vast amounts of American real estate, holds vast amounts of American debt, and produces vast amounts of the food we eat–globalization in all its glory. We can no longer survive without China so we better figure out quickly how to make this marriage work.

We also better figure out how to make our food production system more sustainable and less harmful to farm animals, the environment, farm workers, and consumers. I was a member of the Pew Commission on Industrial Farm Animal Production, which released its report last April. Our report fully documented how CAFOs (confined animal feeding operations) are not nice to animals; pollute air, soil, and water; turn communities into garbage dumps; and promote transmission of nasty—and often antibiotic resistant–microbial diseases to farm workers, community residents, and everyone else.

One major finding of the Pew Commission was that laws protecting communities and the environment currently exist; they just aren’t enforced.  Too bad for anyone living near an industrial pig farm.

This deal stinks?

Additions, May 31: Reuters discusses the ractopamine issue, said to be key to understanding this deal.  The Chinese do not allow use of ractopamine as a growth promoter, but the U.S. does.  Once Smithfield started phasing out its use, the deal became possible.

Ractopamine is a beta-agonist. Initially developed to treat asthma in humans, ractopamine was found to be extremely effective at changing the metabolism of an animal, so that the animal would quickly and cost-effectively add sought-after muscle. The FDA approved the use of beta-agonists in pigs in 1999, for cattle in 2003 and for turkeys in 2008.

Helena Bottemiller writing on NBC News, also discusses this issue.

In March, Smithfield Inc., converted its Tar Heel, N.C. plant – the world’s largest pork processing facility – to slaughter only hogs that were raised without the use of ractopamine….the company’s product line will be 50 percent ractopamine-free as of June 1…Earlier this year, China and Russia demanded that all American meat exports be certified ractopamine-free. The U.S. government initially refused these certification demands, so Russia shut down its market to U.S. beef and pork in February. 

Addition, June 1: The New York Times writes that the Committee on Foreign Investment is about to undertake a national security review of the deal.  The big questions: Are Smithfield’s sales to the military secure?  Does it use special farming technology that could be transferred to China?  Will Shuanghui have the power to disrupt the U.S. food chain for pork?

Another addition, June 1: Apparently, Shuanghui has a history of findings of maggots, excessive bacteria and illegal additives.

Addition, June 4: Guess who owns half of Shuanghui, the company that wants to buy Smithfield: Goldman Sachs, among others.

Addition, June 5: The Wall Street Journal has this helpful graphic comparing the pork supply chains in China and the U.S. along with an excellent summary of the issues involved.

image

Apr 24 2013

FDA vs EWG: Report on antibiotic-resistant superbugs in meat oversimplified, misleading?

Earlier this month, the Environmental Working Group (EWG) issued a report on antibiotic-resistant bacteria in meat: Superbugs Invade American Supermarkets.

Its message:

Consumers have a right to know that federal scientists are finding antibiotic-resistant bacteria on retail meat in high percentages.

The report must have struck a nerve.  The FDA has now posted a rebuttal on its website, along with the agency’s interpretation of data in the 2011 Retail Meat Annual Report of the National Antimicrobial Resistance Monitoring System (NARMS).

The EWG, says FDA, “oversimplifies the NARMS data and provides misleading conclusions.”

The FDA particularly objects to EWG’s use of the term “superbugs.”

We believe that it is inaccurate and alarmist to define bacteria resistant to one, or even a few, antimicrobials as “superbugs” if these same bacteria are still treatable by other commonly used antibiotics.

The FDA says the NARMS data show:

  • No fluoroquinolone resistance in Salmonella from any source (the drug of choice for treating adults with Salmonella).
  • Resistance to trimethoprim-sulfonamide is also low (0% to 3.7%).
  • Fluoroquinolone resistance in Campylobacter has remained essentially unchanged since it was banned for use in poultry in 2005.
  • Macrolide antibiotic resistance in retail chicken isolates remains low (this is the drug of choice for treating Campylobacter)
  • Multidrug resistance is rare in Campylobacter except that gentamicin resistance increased from 0.7% in 2007 to 18.1% in 2011.
  • Resistance to third-generation cephalosporins, which are used to treat salmonellosis, increased in Salmonella from chicken (10 to 33.5%) and turkey (8.1 to 22.4%) from 2002 to 2011.  FDA has already taken action by prohibiting certain extra-label uses of cephalosporins in cows, pigs, chickens and turkeys.

The EWG’s response to the FDA’s rebuttal:

This is the best the agency can do?

It has been failing to protect the public health on this issue for 40 years, only recently issuing a voluntary guidance to scale back on the worst antibiotic abuses.

What are we to make of this dispute?

Beyond questions about how best to frame antibiotic resistance, some facts are clear.

  • Most antibiotics in the United States are used as growth promoters for raising meat animals, not as treatment for infections in animals or people.
  • Frequent use of antibiotics selects for and promotes the growth of antibiotic-resistant bacteria.
  • Infections with antibiotic-resistant bacteria are difficult to treat, and sometimes very difficult to treat.

It would be better for public health to end the use of antibiotics as growth promoters.

The FDA’s current stance on use of animal antibiotics appears to be more about protecting the meat industry than about protecting public health.

While waiting for the politics to get better (and this might be a long wait), the EWG has some tips for avoiding antibiotic-resistant bacteria in meat.  I can’t think of a single good reason not to follow these recommendations, except that they place the burden of avoiding antibiotic-resistant bacteria on you rather than on the meat industry.

That’s why EWG’s advice to Be Vocal makes especially good sense:

Be vocal: 

  • When you’re eating out: ask if the meat was raised without unnecessary antibiotics. 
  • „At the doctor’s office: don’t press for unnecessary antibiotics. 
  • With your friends: share this tip sheet or a wallet guide with them. 
  • „Make your voice heard: Go to ewg.org/antibioticsaction to find out how you can help preserve the effectiveness of antibiotics [Try www.ewg.org–the link given here doesn’t seem to work].
Mar 3 2013

Food Matters: Horsemeat scandal has eaters nervous

My monthly (first Sunday) column in the San Francisco Chronicle is now out, this time on the horsemeat scandal.

Q: It makes me sick to think that anyone could eat horsemeat. I don’t see how it could get into so many foods. Tell me how I can be sure I’m not eating it.

A: From this side of the Atlantic, the discovery of horsemeat in European hamburger and frozen dinners is the most riveting of scandals, replete with DNA technology, veterinary drugs, impossible-to-trace supply chains, smuggling, organized crime and outright fraud – not to mention the usual finger-pointing, cover-ups and protestations of shock that accompany food crises.

It is easy to explain how horsemeat got into vast amounts of hamburger and prepared meals. Horses are expensive to house and feed. Something has to be done with them when they are no longer wanted for farming, transport, racing or recreation. Horsemeat is edible, even delicious to some, and costs less than beef.

Complications

In Europe, the supply chains are exceptionally complicated, involving countless companies in more than 21 countries that process, transport or sell horses or horsemeat. The complexity makes it relatively easy to use horses to smuggle people or drugs, to label horsemeat as beef or to slip it into hamburger.

This would just be a matter of economic fraud if people didn’t care whether they ate horsemeat. But some Europeans, and most Americans, care very much. Like you, many people are appalled at the idea of eating any companion animal, let alone one symbolic of the rugged West.

Beyond cultural prohibitions, there are other reasons to avoid eating meat from horses not raised for food. Horses are routinely treated with veterinary drugs, legal and not. The drug traces found in European horsemeat may be too low to cause harm, but hardly seem likely to promote human health.

How long horsemeat has been passed off as European beef is unknown, as is why officials in Ireland decided to do DNA tests on supermarket meals in the first place. Whether done as routine testing or because of a tip, the results were startling. More than one-third of the tested “beef” samples contained horsemeat. Later tests in Great Britain identified “beef” meals made entirely from horsemeat.

This, as the Guardian’s writer Felicity Lawrence wrote in her guide to the scandal, can only be “industrial scale adulteration.”

The ensuing crisis forced many food companies and retailers to recall vast numbers of products, some intended for school meals. Nestlé (no relation) recalled pasta meals, but issued assurances that such products do not leave Europe and that none of its American products contains horsemeat-laden European beef.

What to make of this? In our food studies programs at New York University, we discuss food as a marker of cultural identity. People in other nations eat horsemeat. But like you, about 80 percent of Americans are appalled at the idea of eating horsemeat and oppose slaughtering horses for food or any other reason.

Yet horsemeat used to be eaten by Americans (and still is, by some), and even more so by pets. As Malden C. Nesheim and I wrote in our book about the pet food industry, “Feed Your Pet Right,” horse slaughterhouses created pet food companies to dispose of the meat. Through the 1940s, nearly all domestic horsemeat ended up in pet food.

Under pressure from horse lovers and animal welfare advocates, pet food companies replaced horsemeat with meat from other animals. Although horsemeat is permitted in pet food, and in theory could show up in rendered byproducts and meals, no American company would knowingly use it as an explicit item in an ingredient list. One can only imagine the uproar if it did.

Inspection issues

In 2007, Congress blocked the Department of Agriculture from inspecting slaughterhouses, effectively banning their use. As unintended consequences, the 140,000 or so unwanted horses each year had to be transported to slaughterhouses in Canada or Mexico, and populations of neglected and abandoned horses increased. As a result, Congress permitted horse slaughterhouses to reopen last year, but the USDA has yet to authorize inspectors to work in them.

Could American beef be contaminated with horsemeat? We had a similar scandal in the 1950s. But if U.S. officials are testing hamburger for horsemeat DNA these days, they aren’t saying.

Because horsemeat is not produced here, it won’t be in butcher shops or supermarkets – unless the stores imported it or acquired contaminated products before the recalls, or unless the USDA assigns inspectors and allows horse slaughterhouses to reopen. Right now, without DNA testing, you can’t be sure.

You find this alarming? Short of going vegetarian, you have an option: Buy kosher meat. Jewish dietary laws prohibit horsemeat – horses are not ruminants and do not have cloven hooves – and kosher slaughterhouses are diligent about excluding forbidden animals.

This gives the horsemeat scandal one clear winner: Sales of kosher meat are booming.

Jul 11 2012

The Ad Council on food safety: buy a meat thermometer

Yesterday’s international edition of USA Today (I picked it up at Heathrow) carried a full-page ad from the Ad Council, which donates its services to worthy causes every now and then.  This one, entirely in grey and white, displays logos from the Ad Council, USDA, and the Department of Health and Human Services (DHHS), the parent agency of FDA.

In inch-high letters, all caps: DO YOU WANT THAT SAFE OR MEDIUM-SAFE?

In quarter-inch letters, also caps: USE A FOOD THERMOMETER TO MAKE SURE YOU COOK RAW MEAT AND POULTRY TO A BACTERIA-KILLING TEMPERATURE.

The ad also displays the Cook, Clean, Chill, Separate logo and the admonition to “Keep your family safer from food poisoning.  Check your steps at foodsafety.gov.”

Mind you, I’m highly in favor of following food safety procedures at home.

But most food safety problems are not due to the failure of home cooks to use thermometers.

They are caused by failures to observe food safety procedures during commercial production and preparation.

Shouldn’t meat and poultry be safe when you buy it in the supermarket?

This ad implies that the principal responsibility for food safety lies with the end user—you.

If you get sick it’s your fault because you didn’t use a meat thermometer?

USDA and DHHS:  how about getting the Ad Council to encourage meat and poultry producers to make sure their products are safe in the first place.

Apr 2 2012

“Pink Slime:” Some questions about what’s really at stake

The “pink slime” furor gets curiouser and curiouser.  It’s hard to keep up (see yesterday’s post) but here’s my summary of where we are with this for the moment.

What is the furor about?

The best place to start is with Michael Moss’s December 30, 2009 investigative report in the New York Time on the ammonia process used by Beef Products, Inc to make LFTB (lean finely textured beef).

The article contains the first mention of the term “pink slime” as a pejorative for this product.

Moss provides confidential documents detailing the effects of the ammonia processing of LFTB, and revelations of the discrepancy between USDA’s standards for beef safety and those of its school lunch program.

How much LFTB is used in ground beef?

According to a report in the Wall Street Journal (March 28), Cargill Inc. estimates about 850 million pounds per year.

What is the “pink slime” crisis going to cost the beef industry?

According to the business press, meat packers are likely to lose a record $101 per head as a result of the pink slime crisis. Multiply that by the 34 million head of cattle slaughtered each year for food. And then there’s the economy:

Margins for meat packers have been declining for several months as consumers began to push back against high prices at retail in order to cope with rising gas prices. In response, processors have reduced slaughter rates in an effort to maintain beef prices [see Addition at the bottom of this post].

Who supports BPI and why?

BPI is a strong supporter of the Republican party and its candidates. But it is also generous elsewhere.

See, for example, BPI’s full-page ad in the Wall Street Journal, March 23, 2012. It quotes from “In defense of food safety leadership,” by Nancy Donley. Donley is a founder of STOP (Safe Tables Our Priority), an organization of mothers whose children died from eating contaminated hamburger.

After what I personally experienced watching my son suffer and die, I am very skeptical and cynical about for-profit meat companies and their professed commitment to food safety. Not all companies ‘walk their talk.’ BPI does.

BPI is well known to be the donor of the anonymous gifts to STOP of $250,000 last year and $500,000 the year before (see the tax forms posted on STOP’s website).

What is the USDA’s position on LFTB and BPI?

Obamafoodorama (March 29) reports on USDA Secretary Tom Vilsack’s press conference in Iowa on March 28. He joined Governor Terry Bransted, a Republican, in defense of LFTB.

Here’s what Obamafoodorama says Secretary Vilsack said:

  • The product is crucial to fighting childhood obesity.
  • This product is safe…There’s no question about it. We’ve said that hundreds of times and we’ll continue to say it.
  • It is a “leaner product” than regular ground beef, and crucial for the battle to end childhood obesity. That’s one of the reasons we’ve made it a staple of the school lunch program.
  • We are…concerned about obesity levels, and this is an opportunity for us to ensure that youngsters are receiving a product that is lean and contains less fat.
  • “Historically” the product is less expensive than other products…For that reason it’s been part of the school lunch program.”
  • [It] doesn’t have to be labeled when it is included in ground beef because “it is safe.”

Obamafoodorama’s report concludes:

Somewhat disappointingly, the Secretary’s efforts to defend lean, finely textured beef did not include him digging into a plate of the product and eating it on camera.

Why is a Democratic USDA Secretary going to bat for a private company well known for supporting Mitt Romney in particular and Republicans in general?

I can only speculate that it has something to do with Tom Vilsack’s wife, Christie, who is running for Iowa’s 4th Congressional District. In Iowa, BPI has bipartisan support, and Christie Vilsack says:

LFTB is safe…it is the women in our community who can put BPI back on it’s feet.

I think one of the biggest strengths in this audience today are all the women here, because we tend to be the ones who go to the grocery stores, and we’re the ones who choose the products that we bring home and feed to our families.

No concerns at all. It’s a safe product, and these are wonderful people who work there.

Who stands to benefit from the “pink slime” furor?

Wendy’s for one. I saw the company’s full-page ad in USA Today and the New York Times (March 30):

Where’s the pure beef? At Wendy’s that’s where! We use nothing but pure, 100% fresh, never-frozen North American beef.

We’ve never used fillers, additives, preservatives, flavor boosters, or ammonia treatments.

We’ve never used ‘pink slime,’ and we never will.

If LFTB is safe, isn’t it acceptable?

I’ve heard this argument before. It’s the same one used for GMOs. As I discuss in my book Safe Food, even if technological processes like this are safe, they are not necessarily acceptable—especially if they are not labeled and do not give consumers a choice.

What should BPI and other companies do when caught in a crisis like this?

Bill Marler has an explanation and some suggestions. This CEO:

  • Did not trust consumers with the truth.
  • Did not openly explain how the food product was made and what additives and ingredients it contained.
  • Ignored dissenting expert opinions in memos and emails.

To rebuild public trust and sales, Marler advises, do not:

  • Shoot the messenger.
  • Threaten legal action.
  • Play the political card.
  • Make political supporters eat your product or say how safe it is in front of the national media.

What should companies do? Simple:

  • Just tell the truth.
  • Tell consumers what they already know.
  • Tell the public how the product is made and what is in it.
  • Tell consumers the real benefits of the product.
  • Post test results online.
  • Invite the public, not politicians, to your plant for a tour and a taste test.
  • Bottom line: If you have nothing to hide, hide nothing.

My last questions for now:

  • Why are we allowing the school lunch program to be the dumping ground for cheap food?
  • Why don’t we have a food safety system in place that requires beef to be safe in the first place—so it doesn’t have to be treated with ammonia?

We should all be asking these questions and demand that our elected leaders ask them too—and insist on answers.

Addition: AFA, a competitor of BPI, filed for bankruptcy, because of reduced demand for all beef products.