While I am on the subject of food company sponsorship of nutrition and medical professionals, I might as well say something about sponsored research. Analyses of the phenomenon show that when research is sponsored by food companies, it almost always produces results that favor the sponsor’s products. Two recent examples from the American Journal of Clinical Nutrition: a study comparing the effects of soft drinks sweetened with high fructose corn syrup or sugar (sucrose) finds no difference in perceived sweetness, hunger, or calorie intake. I wouldn’t expect it to, but the study was funded by a grant from the American Beverage Association, which has a vested interest in proving that soft drinks have no effect on obesity. This next one is even better: here is a study showing that if you eat corn or tortilla chips fried in corn oils, which are largely polyunsaturated, your blood cholesterol will be healthier than if you eat chips fried in saturated and trans fats. I thought we knew that already. But doing a study like this gives the sponsor a usable conclusion: “Therefore, if chosen wisely, even snack foods that are often considered to be ‘junk food’ can contribute to a heart-healthy diet.” Would it surprise you to learn that the study was funded in part by Frito-Lay/PepsiCo? I wonder how long it will take to see this research celebrated in Frito-Lay ads.
Next public appearance
This is a conversation about 101 Classic Cookbooks, 501 Classic Recipes (Rizzoli Books, 2013), with Clark Wolf, Marvin Taylor (curator NYU Fales Library), Rose Levy Beranbaum (author, The Cake Bible), and Madhur Jaffrey (actor and author). 7:30 p.m. 92ndY Tribeca, 200 Hudson St, Price $15, RSVP: here