by Marion Nestle

Currently browsing posts about: Sugars

Jul 2 2020

Sugar in food products: A FoodNavigator collection of articles

I am reprinting this with no comments (beyond really, healthier marshmallows?) from the industry newsletter FoodNavigator.  Here is its

Special Edition: Sweeteners and sugar reduction

Sugar continues to be in the spotlight, singled out as the nutrient responsible for alarming global rates of obesity and type 2 diabetes. Artificial sweeteners are also facing fire from consumers who want to adopt ‘clean’ diets. And while natural sweeteners are a preferred option, ingredients like stevia are notorious for their off notes. So what is the answer? We take a look at the latest thinking around sugar reduction, from the nutritional science underpinning the trend through to tech developments like so-called structured sugars.

Jun 29 2020

Industry-funded research, Australia style

A reader in Australia writes that she “just came upon a doozy of an industry-funded paper.”

Title: Sales of Sugar-Sweetened Beverages in Australia: A Trend Analysis from 1997 to 2018, by William S. Shrapnel and Belinda E. Butcher.  Nutrients 2020, 12, 1016; doi:10.3390/nu12041016.

Conclusion: Major, long-term shifts are occurring in the market for non-alcoholic, water-based beverages in Australia, notably a fall in per capita volume sales of SSBs and an increase in volume sales of water. Both trends are consistent with public health nutrition strategies for obesity prevention and suggest that the downward trend in the percentage of dietary energy from added sugars in the Australian diet may be continuing.

Funding and Conflicts of Interest: This analysis was funded by an unrestricted grant from The Australian Beverages Council Ltd. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

So what’s the problem here (besides the usual questions about the accuracy of the “no role” statement)?

The clue comes from an article in Food Navigator Asia: “Not a taxing question: Australian sugar sweetened beverage consumption slumps as obesity rates continue to soar.”

The article quotes a representative of the Beverage Council:

Obesity is multi-factorial, the reason why people become overweight and then obese, is because of the lack of physical activity, a sedentary lifestyle, and also poor diet…a sugar tax alone would not reduce the obesity rates in the country, and was a complex challenge for the government to overcome.  The beverage industry is against a sugar tax, and SSB tax.  The evidence and science behind the effectiveness of a sugar tax is weak.

Comment: The point of this study is to produce evidence against the value of soda or sugar taxes, even though sodas are still the largest source of sugars in Australian diets, and taxes have been shown to reduce consumption in other countries.  When it comes to sugary drinks, less is better.

Just for fun, here’s Healthy Food America’s 2019 map of countries with soda taxes.

 

Mar 4 2020

Coca-Cola wants the 2020 dietary guidelines to say more about beverages

I am indebted to Margarita Raycheva, who writes for the highly informative newsletter, IEG Policy Agribusiness, for her recent article, which certainly got my attention: “Coca-Cola asks DGAC to develop detailed dietary recommendations for beverages” (this is probably behind a paywall).

Her article is about comments filed by Coca-Cola to the DGAC, the 2020 Dietary Guidelines Advisory Committee.  She did not provide a link to those comments, so I had to search for them.  This involved finding the DGAC comments page, searching for Coca-Cola, locating the company’s letter, and opening the pdf attachment.

The 12-page document reads like a highly sophisticated advertisement for Coca-Cola’s astounding number of beverage options, many of them low in sugar or sugar-free.

Over the last few years, Coca-Cola has been transforming to become a total beverage company that meets Americans’ fast-changing preferences across a wide array of beverage categories. We support the World Health Organization’s recommendation that people should limit added sugar to no more than 10% of their total daily calorie consumption1 and are rethinking existing recipes, package sizes and offerings to ensure we are helping consumers manage their daily intake of added sugar and other nutrients from our portfolio.  Today, we offer more than 800 drinks in the U.S. alone, ranging from soft drinks to juices, teas, coffee, dairy, sports drinks, water and more – more than 250 of which are low- or zero-sugar options. More than 40% of our sparkling beverage brands in the U.S. are now available in package sizes that are smaller than 8.5 ounces. We are increasing marketing support for low-sugar, no-sugar and unsweetened products…; we are introducing less sweet versions of classic soft drinks…; and we are accelerating our expansion into new beverage categories through the acquisition of brands….We are taking these actions because we recognize the critical role that we – and the entire industry – can play in advancing nutritional goals by using our scale for good.

Why do this?

• About 15% of energy comes from beverages
• Beverages, such as sweetened soft drinks, coffee and tea contribute more than 40% of daily added sugar intake
• Beverages, mainly milk and 100% juice, contribute over 40% of vitamin C and D intake and more than 20% intake of carbohydrates, calcium, potassium and magnesium
• Fruit intake (0.9 cup/day) is half of recommended levels (2 cups/day); 100% fruit juice contributes up to 24% of fruit intake in children, but decreases after adolescence
• Coffee and tea contribute up to 12% of potassium intake in adults
• Waters contribute up to 10% of calcium intake in adults

In other words, drink more (of our) beverages!

Coca-Cola’s proposals for how beverages can enhance diets:

  • Hydration
  • Nutrition and health
  • Enjoyment
  • Performance

What should the DGAC do?

By creating a framework that includes guidance for all types of beverages, the DGA can help drive Americans towards healthier versions of drinks they are typically consuming. Recommending limited
consumption or small shifts towards healthier beverages is more effective than simply discouraging the consumption of entire beverage categories.

The company’s proposals for how the DGAC can help it sell more beverages include sample statements like these examples [with my translations]:

  • Water should be the primary beverage choice [recommend our bottled water]
  • Milk plays an important role in development and health, and contributes essential nutrients to healthy eating patterns, including protein, calcium, vitamin D and potassium [recommend our milk drinks]
  • When fortified, plant-based beverages may provide nutrients and support consumer choice, but generally should not be considered a replacement for dairy [please don’t recommend almond, soy, or oat milks–we don’t make any of those drinks]
  • Juice contributes to the public’s consumption of essential nutrients, phytonutrient and fruit/vegetable intake [recommend our juice drinks]
  • Coffee and tea are sources of health-promoting phytonutrients and are associated with reduced risk of rtain non-communicable diseases (NCDs) [recommend them; we sell those too]
  • Replace sugar-sweetened beverages >40 kcal that do not contribute significantly to nutrition needs with these beverages to reduce calorie and sugar consumption [if you must recommend avoing sugary beverages, at least recommend replacement with everything else we sell]
  • Sports drinks can be beneficial for individuals who engage in prolonged vigorous physical activity, or those sweating for prolonged hours due to warm to hot temperatures [OK, they have sugar, but recommend them anyway]

I can’t wait to see what the DGAC does with this impressively written document.

Not that it matters, really.  Recall: The DGAC submits the research report, but the agencies—USDA takes the lead this time—write the actual guidelines.

Feb 27 2020

What’s up with sugars?

I’m still seeing articles coming out from the USDA’s Economic Research Service, now sadly moved to Kansas City.  This one is based on an older article.*  It’s about how “consumption” of sugars (in quotes because the data actually reflect the availability of sugars in the food supply—production less exports plus imports).

Here’s how I read this chart:

  • Overall sugars are down almost to the level of the late 1970s.
  • Refined (table) sugar dropped at about the time High Fructose Corn Syrup (HFCS) became widely used; it is holding steady.
  • HFCS accounted for the increase in total sugars from 1975-1999.  The subsequent decline is also mainly in HFCS.

The big reason for the decline is lower consumption of soft drinks (these account for nearly half total sugars consumed).

Another trend is substitution of HFCS by table sugar.  This is to the higher cost of HFCS relative to table sugar.  It used to be much cheaper but increased demand for corn to produce ethanol has made HFCS and table sugar cost about the same.

Also, HFCS has a reputation for being worse for health than table sugar, but they are about the same physiologically.  HFCS is glucose and fructose separated.  Table sugar is glucose and fructose stuck together (but quickly separated in the body).

I’m all for eating less of either one.  This, at least, is a healthy trend.

*Sugar and Sweeteners Outlook: July 2019 , by Michael McConnell and David W. Olson, ERS, July 2019

Oct 16 2019

Hey–Sugar is Plant-Based!

I love the Sugar Association, the chief lobbying group for producers of sugar cane and sugar beets, for its endlessly creative ways of trying to convince that more sugar is good for us. [Note: High Fructose Corn Syrup is represented by a separate group, the Corn Refiners Association, which does much of the same.]

I was sent this account of  sugar-industry speeches at a symposium run by the American Sugar Alliance, another trade group.

What to do about all those pesky “eat less sugar” messages?  According to one public relations speaker,

The fact that sugar comes from a plant is a positive for consumers…The terms “real” and “pure” create positive associations in consumers’ minds…Consumers believe that honey is “the most healthy and natural” of sweeteners and that high-fructose corn syrup is “not real.”

Only 30% think sugar is naturally grown…A key message should be that “sugar comes from a plant—like sugar beets or sugar cane.  It’s grown on a farm and it’s minimally processed.

As always, you can’t make this stuff up.

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Oct 9 2019

Sugar reduction in the UK: Taxes work, voluntary does not

I was alerted to this story by the FoodNavigator-USA headline: Sugar content in soft drinks cut by nearly a third as voluntary efforts fall way off target.

Public Health England’s latest progress report on the food and drink industry’s sugar cutting efforts reveal significant changes in areas where the sugar tax applies, but a disappointing lack of progress with the voluntary sugar reduction programme.

The Year 2 progress report finds:

  • The sugar in taxed drinks affected by the Soft Drinks Industry Levy (SDIL) decreased by 28.8% between 2015 and 2018.
  • For non-taxed products, the reduction in sugar was only 2.9%.
  • Total sugar increased by 2.6%: the largest increases were for ice cream, candies, sweet spreads, and cookies.

Moral: if you want companies to reduce sugar in their products, tax them.

Jul 15 2019

Industry-funded studies: The Sugar Association’s view

You may think, as I do, that everyone would be better off eating less sugar, but that’s not how The Sugar Association sees it.  This trade association for sugar producers funds research to demonstrate that eating sugar is a good thing and not harmful.

Here’s what The Sugar Association says:

The Sugar Association is committed to transparent engagement with researchers, external partners and consumers to address knowledge gaps and support independent, peer-reviewed science. Recent literature suggests this framework, rooted in transparency and communication and reflected in our Operating Principles, leads to increased public confidence in industry-funded research,* a goal the organization is working to achieve.

The asterisk refers to Achieving a transparent, actionable framework for public-private partnerships for food and nutrition research, a consensus report written by, among others, representatives of the International Life Sciences Institute, a well known front group for the food industry, and other organizations with ties to food companies.

The Sugar Association lists some of its recent publications [you can’t make this stuff up]:

Nutrition Today Supplement: Sweet Taste Perception and Feeding Toddlers. March/April 2017 – Volume 52 [The Sugar Association funded the conference that resulted in this supplement, which it also funded].

Jul 12 2019

Weekend shopping: “Golden Sugar”

I’m indebted to Mimi Griffith for telling me about an article in Food Dive about a new product Domino must think you can’t live without: Golden Sugar.

It’s “Less Processed” !

And, “bakes and dissolves like white sugar.”  Of course it does.  It’s sugar.

OK, so it hasn’t gone through the last stage of refinement to white sugar and has a slight taste of molasses.  But it’s still sugar.

Less processed or not, Golden Sugar is sugar; it is not a health food.

Domino is taking advantage of current advice to avoid “ultra-processed” junk foods.  The company must believe that you will think this is healthier than white sugar.  Not a chance.

I”m curious to know:  Is Golden Sugar any different from the Turbinado sugar Domino currently sells?  Does Domino think you will relate this to Golden Rice, the poster child for GMO’s?  What was Domino’s marketing team thinking?

White, tan, or brown, sugar is sugar—50% glucose, 50% fructose, 4 calories per gram.

Most of us would be better off eating less of it, unprocessed or processed.