Welcome to Snickers Charged: Functional Candy Bar

Mars, which owns Snickers, brings us Snickers Charged, a line extension with more caffeine than a soft drink, taurine (an essential amino acid for cats), and a bunch of B-vitamins. Why do we need this? According to the public relations folks, “This new product responds to current marketplace trends and satisfies two need states craved by consumers who seek hunger satisfaction and a boost of energy.” Food, anyone?