Lawsuit #1: David’s protein bars
This week, I’m going to be writing about lawsuits against food companies, starting with the class action lawsuit filed against David Protein, which states that the company misrepresented the calorie and fat content of its bars.
Here is a Nutrition Facts panel from the company’s website.

The FDA allows several methods for counting calories in food products, one of which is to apply Atwater values, 4 calories per gram for protein and carbohydrate, and 9 calories per gram for fat (this is why fat is fattening).
Doing that here gives:
Fat: 2.5 x 9 = 23 (rounded off)
Carbs: 12 x 4 = 48
Protein: 26 x 4 = 104
Total calories = 175
This is higher than what’s on the label. But calories are difficult to measure accurately, so the FDA allows a 20% margin of error.
But the difference must have gotten the attention of the plaintiffs.
They took the product and burned it in a bomb calorimeter, a device that measures the heat produced when foods are burned to completion. This heat is equivalent to calories, when corrected for the nitrogen in protein.
Here is what the plaintiffs got when they did this.
Wow. That’s quite a difference.
…bomb calorimetry is not the right testing method for determining calories in foods containing certain ingredients, such as dietary fiber, certain sweeteners, and, critically for us, fat substitutes like esterified propoxylated glycerol (EPG)…If you burn ingredients like complex carbohydrates, fiber or EPG in a calorimeter, these ingredients would appear to deliver far more calories than the body actually metabolizes.
This took me right to the ingredient list (see above)
PROTEIN SYSTEM: MILK PROTEIN ISOLATE, COLLAGEN, WHEY PROTEIN CONCENTRATE, EGG WHITE. | BINDING SYSTEM: MALTITOL, GLYCERIN, ALLULOSE, TAPIOCA STARCH, SOY LECITHIN. | FAT SYSTEM: MODIFIED PLANT FAT (EPG), COCONUT OIL. | FLAVOR SYSTEM: UNSWEETENED CHOCOLATE, PEANUT FLOUR, NATURAL AND ARTIFICIAL FLAVOR, PEANUT EXTRACT, SALT, DUTCH PROCESS COCOA POWDER, SUCRALOSE, ACESULFAME POTASSIUM.
My first question: Why would anyone want to eat a collection of concocted ingredients like this with hardly any of them recognizable as food? These bars are quintessential ultra-processed products.
Whatever. EPG is esterified propoxylated glycerol, a fat substitute. It provides less than one calorie per gram.
Here’s my quote from the New York Times
Dr. Marion Nestle, a professor emerita of nutrition and food studies at N.Y.U., told DealBook that the plaintiffs’ claims were based on counting calories from a “concocted ingredient that’s not absorbed” by the body. The lawsuit was likely to be dismissed, she added.
Not that Nestle was weighing in on the healthfulness of David bars: “Whether anyone should be eating non-absorbable fat is another discussion,” she said.
Precisely.










