Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
Food product innovation of the week: frozen PB & J sandwiches
I was astounded to see this headline:
Kellanova eyes frozen PB&J as next-gen Lunchables push into hot and cold aisles. Kellanova is developing frozen peanut butter and jelly sandwiches as part of its strategy to expand Lunchables into new temperature zones, aiming to compete with products like Uncrustables and diversify its snack portfolio.Read More
Oops. It’s not Kellanova doing this. It’s Kraft Heinz’s product.
Lunchables PB&J is a no-thaw, crustless peanut butter and jelly sandwich that also includes a side of grape or strawberry flavored dip. While most ready-to-eat PB&Js are frozen, Lunchables’ offering can be eaten straight from the refrigerator with no need to wait for it to thaw.
Wait! How did I miss this? There already are frozen PB&J sandwiches?
People think these are better than putting their own peanut butter and jam on bread?
OK. Whatever.
(I am so the wrong generation for these things).
