Center for Science in the Public Interest (CSPI) has written a letter to McDonald’s threatening to sue if the company refuses to remove the toys from its Happy Meals.
This comes at a time of rapidly accumulating evidence for the effectiveness of toys, cartoons, and the like in encouraging even very young children to pester their parents for products, to prefer such products and to believe that branded products taste better.
Here is the press release announcing this action. And here is CSPI director Michael Jacobson’s statement about it.
McDonald’s has 30 days to respond. Can’t wait to see what it says.