I’m keynoting the workship on Food, Ethics, Politics at 4:00 with a reception to follow. My talk, “”Food, Ethics, Politics: The View from 2022,” will be in the Andlinger Center for Energy and the Environment, Maeder Hall, Room 002. This event is part of the University Center for Human Values (UCHV) Conferences, Workshops & Special Events. To register to attend, click here.
The curious incident of Nick Jonas, Coca-Cola, Crossfit, and Diabetes
As best as I can tell, here’s what happened.
Nick Jonas of the Jonas Brothers, who has Type 1 diabetes, sent out a tweet objecting to this image as insulting to people with type 1 diabetes. Note: Sugary beverages are a not a risk factor for type 1 diabetes but they are for type 2 (see, for example this, this, and this).
Apparently, this caught the attention of Good Morning America.
A spokesman for Nick Jonas denied that he had any kind of deal with Coca-Cola.
Maybe not, but as Mr. Greene pointed out, Coca-Cola presents or sponsors the concerts and advertises that it does so.
My conclusions from this incident:
- In taking on CrossFit’s critique of the role of sugary drinks in diabetes, Nick Jonas became a de facto spokesman for Coca-Cola.
- Coca-Cola’s support of Jonas Brothers’ concerts paid off.
- Coca-Cola’s sponsorship of musicians and sports figures buys loyalty and deflects attention from the well documented role of sugary drinks in type 2 diabetes and other health conditions.
And, of course, I examine this sort of sponsorship in much greater detail in my forthcoming Soda Politics: Taking on Big Soda (and Winning), which comes out in October.