Oh no! US Snack Index reveals consumers’ fear of running out of snacks during the Super Bowl
This has to be a commentary on where we are as a food nation.
This survey of Super Bowl fans found that a whopping 49% “would rather see their team lose than have to sit through the game without snacks.”
OK. The survey was conducted by Frito-Lay, a not exactly disinterested observer, but still.
It makes clear that the Super Bowl is only peripherally about sports. It is about eating junk food.
You don’t believe me? Try:
As for Super Bowl food politics, try getting your head around the danger Mexican truckers face bringing avocados North for your guacamole.
Enjoy the game!
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