For this tidbit, I am indebted to a correspondent who wishes to remain anonymous. PepsiCo, which owns Frito-Lay, is partnering with the American Dietetics Association (ADA) to poll members about their knowledge and attitudes about “healthy” snacks. Presumably, Frito-Lay will use this information to market healthy (well, maybe a bit healthier) snacks to consumers. The survey is online at www.brgrs.com/ada. Why the ADA is partnering with PepsiCo is a question worth pondering, but PepsiCo’s interest in doing so is obvious. ADA members are actively involved in counseling people about what to eat and PepsiCo would love them to recommend Frito-Lay products. Should nutritionists partner with food companies? Do the benefits outweigh the risks? I think these questions deserve serious thought, no?
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Anderson. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Anderson at 2:25 p.m.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”