For this tidbit, I am indebted to a correspondent who wishes to remain anonymous. PepsiCo, which owns Frito-Lay, is partnering with the American Dietetics Association (ADA) to poll members about their knowledge and attitudes about “healthy” snacks. Presumably, Frito-Lay will use this information to market healthy (well, maybe a bit healthier) snacks to consumers. The survey is online at www.brgrs.com/ada. Why the ADA is partnering with PepsiCo is a question worth pondering, but PepsiCo’s interest in doing so is obvious. ADA members are actively involved in counseling people about what to eat and PepsiCo would love them to recommend Frito-Lay products. Should nutritionists partner with food companies? Do the benefits outweigh the risks? I think these questions deserve serious thought, no?
Next public appearance
This is the rescheduling of the lecture I was supposed to give on October 10. The taxi driver went through red light at entrance to the Pulaski, was pulled over and found to be driving without a license. We never made it. The lecture is on food politics. It starts at 6:00. Free and open to the public. The Newark Museum is at 49 Washington Street. This time, I’ll take the PATH.