Green labels are all that it takes to make consumers think that foods are healthier, says a new study (see full reference below):
You don’t believe this?
Decide for yourself: Which candy bar is healthier?
This clever study found that green labels increase perceived healthfulness, especially among consumers who place high importance on healthy eating.
Read it and weep: Jonathon P. Schuldt (2013): Does Green Mean Healthy? Nutrition Label Color Affects Perceptions of Healthfulness, Health Communication, DOI:10.1080/10410236.2012.725270.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”