Green labels are all that it takes to make consumers think that foods are healthier, says a new study (see full reference below):
You don’t believe this?
Decide for yourself: Which candy bar is healthier?
This clever study found that green labels increase perceived healthfulness, especially among consumers who place high importance on healthy eating.
Read it and weep: Jonathon P. Schuldt (2013): Does Green Mean Healthy? Nutrition Label Color Affects Perceptions of Healthfulness, Health Communication, DOI:10.1080/10410236.2012.725270.
Next public appearance
This is the rescheduling of the lecture I was supposed to give on October 10. The taxi driver went through red light at entrance to the Pulaski, was pulled over and found to be driving without a license. We never made it. The lecture is on food politics. It starts at 6:00. Free and open to the public. The Newark Museum is at 49 Washington Street. This time, I’ll take the PATH.