by Marion Nestle
Sep 21 2013

Mexico suffers from a sugar deficiency?

Mexico has an overweight-plus-obesity rate of 70%, and 15% of the population has type-2 diabetes. You might think that a key public health message might be “eat less sugar.”

But check this ad on a city bus:

IMG-20130919-00075

Translation:

  • Cane sugar
  • It’s natural
  • A little happiness each day
  • Only 15 calories per tablespoon 

In other (implied) words, “eat more sugar! It’s good for you!”

Comments

  • Samantha
  • September 21, 2013
  • 9:37 am

Somebody in that advertising company is in trouble! It’s 15 calories a teaspoon, not tablespoon!

  • Casey
  • September 21, 2013
  • 4:12 pm

Looks like this needs to be translated into Spanish: http://kyhealthykids.com/2013/03/11/infographic-sugar-limits-for-kids/

  • Julio Yohe
  • September 22, 2013
  • 7:27 am

Haha! :-D That’s twisted! Anyway, the Mexican government must treat this problem seriously. A country having a high rate of obesity problems obviously lacks government intervention on health related issues. Anyway, I wish this will be resolved asap.

Julio

  • yarko nechyba
  • September 23, 2013
  • 9:26 am

I don´t think the comobo sugar/soda is to blame. Most sodas now use HFCS instead of sugar. Sodas, along with bimbo, marinela and sabritas products are the ones to blame. Those products are available in areas where not even government aid reaches. Look up how many maruchans ( pre cooked ramen soups ) are sold daily in mexico. They are cheap, taste “better” than plain old tortillas. And you can buy them almost in every corner. This campaign was more targeted at defending the mexican sugar industry which is under a lot of preassure from HFCS

  • Ana Maria Quispe Piscoya
  • September 23, 2013
  • 8:48 pm

well math is incorrect, a teaspoon (cucharadita) has about 4 grams of sugar which would mean 16 calories. A tablespoon (cucharada) equals 3 teaspoons, wich would mean a tablespoon o sugar provide about 58 calories
And is also true that this ad is defending sugar cane which is still a sugar and loosing the battle against HFCS “imported” from the US…

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