Feed Your Pet Right (coming May 11, 2010)
This book has its own Facebook Page (Feed Your Pet Right) on which I and my co-author will deal with current issues about pet food, answer questions, and respond to comments. The page is up but under construction.
Purchase on Free Press/Simon and Schuster or Amazon or Borders or Barnes & Noble or IndieBound.
Summary
Feed Your Pet Right is an entertaining and informative examination of the booming pet food industry—its history, constituent companies, products, and marketing practices—written by two experts who took an objective look at the science behind pet food industry practices and claims. The book should be of interest to anyone who cares about how businesses function in today’s market economy but it especially aims to give pet owners the facts they need to decide for themselves how best to feed their cats or dogs. The result of extensive research by experts in animal and human nutrition, the book covers the range of pet food products available, analyzes the ingredients in those products, reveals how and why pet food labels look the way they do, and explains how to read and decode the information and health claims on those labels. With this information, pet owners can better evaluate the quality and safety of what they are buying for their cats and dogs. The authors make no attempt to dictate how pet owners should feed their cats and dogs. Instead, Feed Your Pet Right provides a roadmap to providing healthful diets for cats and dogs in ways that fit the great range of pet owners’ personal beliefs, value systems, and lifestyle choices. The book also explains how pet foods are and are not regulated, how pet food companies influence government oversight and veterinary training and research, and how ethical considerations affect pet food research and product development. The book concludes with specific recommendations not only for pet owners, but also for the pet food industry, government regulators, and veterinarians.
The Co-author of this book is Dr. Malden Nesheim:
Malden Nesheim was born in Rochelle, Illinois. He earned a BS degree in Agricultural Science (1953) and an MS degree in Animal Nutrition (1954) from the University of Illinois and the Ph.D. degree in Nutrition (1959) from Cornell University. His research and teaching interests have included diverse aspects of human and animal nutrition. Nesheim joined the Cornell faculty in 1959. In 1974 he was named Professor of Nutrition and Director of the newly formed Division of Nutritional Sciences at Cornell, a post which he held until the summer of 1987 when he was appointed Vice President for Planning and Budgeting. In 1989 he was appointed Provost of Cornell University. In that position, he was the chief academic officer of Cornell University responsible for oversight of all programs on the Ithaca campus. In 1995, he was named Provost Emeritus and became professor of Nutrition Emeritus in 1997. Nesheim received the American Institute of Nutrition’s Conrad A. Elvehjem Award for public service, was elected Fellow of the American Academy of Arts and Sciences and Fellow of the American Society of Nutritional Sciences. He has served as President of the American Institute of Nutrition and on several review panels for the National Institutes of Health and the Department of Agriculture. He chaired the NIH Nutrition Study Section from 1983-1986, and was a member of the Food and Nutrition Board of the Institute of Medicine for nine years. He chaired the 1990 joint USDA/HHS Dietary Guidelines Advisory Committee. In 1995 he was appointed Chair of a Presidential Commission on Dietary Supplement Labels. He finished his term as Chairman of the Board of Trustees of the Pan American Health and Education Foundation in 2008.
How we came to write this book:
The idea for this book originated as an extension of Marion Nestle’s book, What to Eat, which addressed common questions about human food choices using supermarkets as an organizing principle. The book did not cover the pet food aisle, which in most supermarkets is extensive and loaded with products whose labels differ greatly from those on foods for humans and are indecipherable to most people. We were curious to know what those products were and what their labels meant. What to Eat is a guide to how to think about human food choices. Feed Your Pet Right is a guide to how to think about food choices for cats and dogs.
Early comments on Feed Your Pet Right from Dr. David Fraser, former dean of the Veterinary College at the University of Sydney:
I have at last finished reading the manuscript of your book…Your book is mind blowingly excellent!! It is brilliant in every way. It is comprehensive in scope. It is so clearly impartial – free of any hidden influence on the writers. The style of writing is extremely attractive and should make this book accessible to any reader regardless of their knowledge level…The book of course is written for the USA. Nevertheless, I shall be recommending that my veterinary students read it…I am amazed at the range of issues that you covered. Together they give the most complete understanding of commercial pet foods that could possibly be created…your recommendations and criticisms are all highly relevant to the Australian situation.
