Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
by Marion Nestle
Jan
11
2013
The Leanwashing Index: Yes!
I was unfamiliar with the Leanwashing Index, but am delighted to learn about it. EnviroMedia launched it in 2012 to discourage advertisers from using absurdities to push products.
EnviroMedia explains the inspiration for the Index: the appearance of the word “Superfood” on Lake Superior State University’s 38th annual List of Words to be Banished.
Here’s the 2013 Leanwashing list:
- Natural
- Made With
- Whole Grains
- Light
- 100 Calorie
Away with all of them! (I can think of plenty more. Send your suggestions to the site.)
Here’s a prime example:
And while we are on the subject of whole grains, you might want to take a look at Colbert’s latest “Thought for Food.”
Enjoy the weekend!
